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Marketing & E-commerce

IT Consultant: Development of SEO Strategies in Search Engine Marketing

by Bildung für Morgen GmbH

Provider
Bildung für Morgen GmbH
Category
Marketing & E-commerce
Duration
7 months
Schedule
Teilzeit
Locations
Aachen, Dresden, Mönchengladbach, Berlin, Hannover
Next start
09 Nov 2026

Course overview

The training "IT Consultant: Development of SEO Strategies in Search Engine Marketing" combines search engine optimization (SEO), search engine advertising (SEA/SEM), and target groups and metrics. The focus is on planning and implementing measures as well as the practical application of the associated technical terms and work steps. Search Engine Optimization (SEO) • Functionality of search engines and ranking factors • On-page and off-page measures • Preparing content and structure for search queries • Checking SEO measures with metrics Search Engine Advertising (SEA/SEM) • Setting up accounts, campaigns, and ad groups in search engine advertising • Keyword selection, bidding strategies, and budget management • Designing ad texts, extensions, and landing pages • Evaluating quality score, click-through rate, and conversions as well as optimizing campaigns Target Groups and Metrics • Target group analysis and building personas • Defining goals and metrics • Evaluating results with appropriate tools • Deriving measures and adjusting planning Planning and Implementation of Measures • Creating an editorial or action plan • Coordinating content, channels, and timing • Implementing with suitable formats and tools • Documentation and coordination within the team The training connects search engine optimization (SEO) and search engine advertising (SEA/SEM) and imparts knowledge in target groups and metrics as well as planning and implementing measures. The professional relationships are addressed in the context of IT Consultant: Development of SEO Strategies in Search Engine Marketing.

Upcoming dates

  • 2026-11-08T23:00:00.000Z · 2027-05-26T22:00:00.000Z · Aachen · Blended Learning
  • 2026-11-08T23:00:00.000Z · 2027-05-26T22:00:00.000Z · Dresden · Blended Learning
  • 2026-11-08T23:00:00.000Z · 2027-05-26T22:00:00.000Z · Mönchengladbach · Blended Learning
  • 2026-11-08T23:00:00.000Z · 2027-05-26T22:00:00.000Z · Berlin · Blended Learning
  • 2026-11-08T23:00:00.000Z · 2027-05-26T22:00:00.000Z · Hannover · Blended Learning

Funding

Bildungsgutschein funding depends on the course details and the decision of the responsible authority.

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Data last synced: 2026-10-28