Campaign Creation with AI and Master

Course overview

Objective The training program imparts knowledge on the conception, management, and measurement of marketing campaigns incorporating Artificial Intelligence (AI). It covers the fundamentals and advanced applications of AI technologies to optimize marketing processes and develop AI-supported strategies. Content The program is divided into two main areas: **Marketing: Campaign Creation with AI** * Fundamentals of campaign creation from strategic planning to operational implementation. * Definition of campaign goals and selection of suitable campaign types. * Analysis and targeting of audiences as well as development of core messages. * Selection of channels and touchpoints for effective campaign placement. * Design of the customer journey and campaign flow. * Creation of campaign assets and advertising materials. * Setup and management of campaigns. * Automation of processes to increase efficiency. * Analysis of campaign performance and derivation of insights. * Creation of reports and presentation of results. * Application of AI for scaling and automating future campaigns. **AI Master** * Introduction to the field of Artificial Intelligence and the AI Master. * Fundamentals of classical machine learning. * Introduction to neural networks and deep learning. * Basics and functioning of generative AI. * Selection of suitable AI technologies for specific use cases. * Development of AI-first strategies. * Planning and implementation of AI-supported process optimization. * Configuration of AI assistants and agent systems. * Integration of AI into existing processes. * Application of AI in strategic marketing. * Conducting a practical project to create an AI system or prototype. * Addressing cybersecurity in the context of AI systems. * Discussion of ethical, legal, and responsibility-related aspects of AI development. * Consideration of industry-specific peculiarities and advanced topics. Learning Objectives Upon completion of the training program, participants will be able to: Plan, manage, and measure the success of marketing campaigns in a structured manner. Utilize AI tools to optimize campaign processes. Understand the fundamentals and functioning of various AI technologies. Select suitable AI solutions for specific problems. Develop and implement AI-supported strategies. Consider ethical and legal issues in dealing with AI. Design and implement a prototype of an AI system. Career Prospects The acquired competencies are relevant for activities in the fields of marketing, campaign management, AI strategy, and process optimization. Possible application areas include strategic planning and operational execution of marketing activities, implementation of AI solutions for efficiency enhancement, as well as advisory roles in the field of Artificial Intelligence.

Upcoming dates

• 2026-12-20T23:00:00.000Z · 2027-04-08T22:00:00.000Z · Berlin · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bremen · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Berlin · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-04-08T22:00:00.000Z · Bremen · Combined Learning