Campaign Creation and Management of AI

Course overview

Objective This training program imparts knowledge and skills for the strategic development, implementation, and measurement of marketing campaigns incorporating artificial intelligence (AI). It prepares participants for the integration and management of AI technologies in the workplace, particularly regarding the management of AI systems and their applications in marketing. Content The training is divided into two main areas: • Marketing: Campaign Creation with AI* • Introduction to strategic campaign development from conception to implementation • Definition of campaign goals and selection of appropriate campaign types • Analysis and targeting of audiences as well as formulation of core messages • Conceptualization of creative hooks to enhance impact • Selection and use of relevant channels and touchpoints • Understanding the customer journey and designing campaign processes • Creation of campaign assets and promotional materials • Execution of campaign setup from concept to practical implementation • Use of automation and process optimization to increase efficiency • Measurement of campaign performance and derivation of insights • Creation of reports and presentation of results • Outlook on future campaign strategies focusing on AI-supported scaling and automation • AI Manager* • Fundamentals of Artificial Intelligence (AI) • Overview of generative AI models for language, image, and sound • Applications and examples of AI in everyday work • In-depth study of various language models and their applications • Distinction and evaluation of open-source and proprietary AI solutions • Practical application of AI tools for image, video, and sound editing • Planning and implementation of AI projects • Addressing security and ethical issues in dealing with AI • Analysis of the impact of AI on the workplace (Future of Work) • Introduction to the principles of critical thinking • Relevance and application of critical thinking in AI management • Tools and methods to promote critical thinking in the AI context • Collection and use of relevant resources • Excursion into the topic of blockchain • Review and deepening of work with image, video, and sound AIs Learning Objectives After completing this training program, participants will be able to: • Plan, manage, and measure the success of marketing campaigns in a structured manner. • Use AI technologies as tools for campaign creation and optimization. • Integrate AI systems into everyday work and take over their management. • Understand and apply the fundamentals of AI and various AI models. • Plan and implement AI projects. • Consider security and ethical aspects in dealing with AI. • Think critically and evaluate AI applications substantively. Career Prospects The acquired competencies are relevant for activities in the fields of marketing, campaign management, and AI management. Graduates can pursue positions that involve the strategic planning and operational implementation of AI-supported marketing campai…

Upcoming dates

• 2026-11-08T23:00:00.000Z · 2026-12-31T23:00:00.000Z · Berlin · Combined Learning
• 2026-11-08T23:00:00.000Z · 2026-12-31T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-11-08T23:00:00.000Z · 2027-02-25T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-11-08T23:00:00.000Z · 2027-02-25T23:00:00.000Z · Dortmund · Combined Learning
• 2026-11-08T23:00:00.000Z · 2027-02-25T23:00:00.000Z · Bremen · Combined Learning