Keyword Strategy for SEO Specialist

Course overview

This training provides you with practical knowledge in the field of keyword strategy. You will learn to categorize typical tasks confidently, apply suitable methods and tools, and present results in a comprehensible manner. The focus is on practical applications from the areas of online marketing and search engine marketing that will support you in your role as an SEO specialist or in comparable professional tasks. Basics of Keyword Research and Search Intent Understanding informative, transactional, and navigational search queries Analysis of the user journey and assignment of keywords to funnel phases Difference between head terms, mid-tail, and long-tail keywords Keyword Analysis with Professional Research Tools Use of Google Search Console, Ahrefs, and Semrush for data collection Evaluation of search volume, keyword difficulty, and CPC for prioritization Competitor analysis: identifying ranking gaps and content opportunities Cluster and Topic Strategy for Organic Visibility Building topic clusters and pillar content structures Internal linking strategy to strengthen thematic authority Recognizing cannibalization and resolving it through consolidated URL structures Implementation and Success Measurement of the Keyword Strategy On-page optimization: title tag, meta description, H-structure, and body text Creating a keyword tracking dashboard with ranking monitoring Interpreting ranking changes and deriving action measures This training helps you to handle typical tasks in the field of keyword strategy more confidently and efficiently. You will combine professional knowledge with practical methods and tools from the areas of online marketing and search engine marketing. This way, you strengthen your action security for your role as an SEO specialist and can apply the content directly in your professional everyday life.

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2027-03-14T23:00:00.000Z · Recklinghausen, Westfalen · Blended Learning
• 2026-08-02T22:00:00.000Z · 2026-11-22T23:00:00.000Z · Eberswalde · Blended Learning
• 2026-08-02T22:00:00.000Z · 2027-03-14T23:00:00.000Z · Heilbronn, Neckar · Blended Learning
• 2026-08-02T22:00:00.000Z · 2027-03-14T23:00:00.000Z · Erfurt · Blended Learning
• 2026-08-02T22:00:00.000Z · 2027-03-14T23:00:00.000Z · Berlin · Blended Learning