Keyword and SEO Optimization

Course overview

This course provides the fundamentals for conducting keyword analyses as well as basic knowledge of search engine optimization. Keyword research Keyword sorting and prioritization Promotion of indexing and crawling Importance of ranking and website structure Our comprehensive training, focusing on the overview and creation of keyword lists and their management, also addresses the promotion of indexing and crawling, which is the process by which search engines, such as Google, analyze and incorporate the content of a website, as well as the metrics that evaluate the user experience of a webpage (the so-called Core Web Vitals). How SEO ranking and visibility can be improved through on-site optimization is also part of our program. It is aimed at job seekers, career changers, short-time workers, rehabilitation participants, and individuals with prior knowledge in Google optimization and SEO marketing, as well as those with professional experience in SEO optimization or a degree in management.