AI Consulting and Text Creation

Course overview

AI Consultant (v2.0) & Marketing: Text Creation with AI Objective The training program imparts knowledge and skills for the strategic implementation of Artificial Intelligence (AI) in companies as well as for the creation of marketing texts using AI tools. It is aimed at individuals who want to identify AI potentials, design and implement AI projects, and optimize text creation in marketing through AI applications. Content The course "AI Consultant (v2.0)" covers the fundamentals of AI consulting, the analysis of corporate AI readiness, and the identification of AI potentials. Additionally, it addresses the design of AI pilot projects, data strategies, and the necessary infrastructure for AI applications. Aspects of change management, employee training, as well as success measurement and scaling of AI solutions are explained. Excursions cover specific tools and platforms such as Flowise, API integrations, Azure-based AI applications, and self-hosted internal AI applications. The preparation of a management presentation and the collection of useful resources complete this part. An excursion highlights the opportunities, limitations, and success factors of AI in German companies (as of September 2025). The course "Marketing: Text Creation with AI" focuses on the use of AI for text production in marketing. It conveys the fundamentals and benefits of AI-generated texts, the structuring of texts according to goals and target audiences, as well as prompting and tool setup. Content includes the creation of long-form and deep content, conversion and lifecycle copy, as well as short-form and campaign copy. The optimization of visibility through SEO and AEO, securing brand voice and style guides, testing and performance measurement of texts, as well as workflow automation are addressed. Furthermore, multichannel repurposing, localization, and current trends in AI-supported text systems are discussed. Learning Objectives Analysis of corporate structures regarding AI potentials. Design and planning of AI pilot projects. Development of data strategies for AI applications. Application of AI tools for text creation in marketing. Optimization of marketing texts regarding target audience and conversion. Implementation of AI-supported workflows in text creation. Evaluation of the performance of AI-generated marketing texts. Career Prospects The training qualifies individuals for roles in AI consulting, project management for AI implementations, and in marketing with a focus on AI-supported text creation. Graduates can work in positions such as AI Consultant, AI Project Manager, or Marketing Specialist with an AI focus. The acquired competencies are relevant in various industries where digital transformation and the use of Artificial Intelligence are being advanced.

Upcoming dates

• 2026-10-11T22:00:00.000Z · 2026-12-03T23:00:00.000Z · Berlin · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-12-03T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-12-03T23:00:00.000Z · Dortmund · Combined Learning
• 2026-10-11T22:00:00.000Z · 2027-01-28T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-12-03T23:00:00.000Z · Eschborn, Taunus · Combined Learning