AI-Driven Campaign Development and Strategic AI Management

Course overview

Objective of the Training The training provides knowledge and skills for the integration and management of artificial intelligence (AI) in business processes, similar to personnel management. The focus is on understanding the fundamentals of AI, various models, and their application in everyday work, as well as the strategic planning and implementation of AI projects. Another emphasis is on the creation and management of marketing campaigns incorporating AI technologies to optimize structure, planning, and measurability. Contents of the Training The training is divided into the following areas: AI Manager: Introduction to the fundamentals of Artificial Intelligence (AI) Generative AI: Applications in language, image, and sound Practical applications and examples of AI in everyday work Overview of various language models and their application examples Comparison of open-source and proprietary AI solutions Working with AI tools for image, video, and sound Planning and implementing AI projects Security and ethical aspects of working with AI Impact of AI on the world of work (Future of Work) Basics of critical thinking Importance of critical thinking in AI management Tools and methods for critical thinking in the AI context Additional resources and collections Excursion: Blockchain technology Another excursion: Working with AI for image, video, and sound Marketing: Campaign Creation with AI Basics of campaign creation, from strategy to implementation Definition of campaign goals and selection of suitable campaign types Analysis and targeting of audiences as well as development of core messages Development of creative hooks to increase attention Selection and use of channels and touchpoints for maximum impact Design of the customer journey and campaign flow Creation of campaign assets and advertising materials Setting up and executing campaigns Automation of processes to increase efficiency Analysis of campaign performance and deriving insights Creation of reports and presentations for results presentation Future developments in campaign management with AI for scaling and automation Learning Objectives Upon completion of the training, participants will be able to: Understand and explain the fundamentals of Artificial Intelligence. Identify various AI models and their potential applications. Recognize and integrate AI applications in everyday work. Plan, implement, and manage AI projects. Evaluate security and ethical issues in the context of AI. Apply critical thinking in dealing with AI technologies. Structure, plan, and implement marketing campaigns. Use AI-supported tools to optimize campaigns. Analyze and optimize campaign performance. Understand the scaling and automation of marketing activities through AI. Career Prospects The acquired knowledge and skills qualify participants for roles in the management and strategic planning of AI applications, as well as for the design and management of marketing campaigns using AI. Possible fields of applic…

Upcoming dates

• 2026-11-08T23:00:00.000Z · 2027-02-25T23:00:00.000Z · Berlin · Combined Learning
• 2026-11-08T23:00:00.000Z · 2027-02-25T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-11-08T23:00:00.000Z · 2026-12-31T23:00:00.000Z · Bremen · Combined Learning
• 2026-11-08T23:00:00.000Z · 2026-12-31T23:00:00.000Z · Dortmund · Combined Learning
• 2026-11-08T23:00:00.000Z · 2026-12-31T23:00:00.000Z · Düsseldorf · Combined Learning