AI-Driven Marketing Strategies and AI Governance

Course overview

AI Officer and AI-Driven Marketing Continuing Education Objectives This training provides knowledge on the strategic management and implementation of Artificial Intelligence (AI) in companies, as well as the application of AI in marketing. It enables participants to take on the role of an AI Officer and to develop data-driven marketing strategies. Contents of the Training AI Officer - Introduction to the role of the AI Officer - Overview of the EU AI Act and relevant legislation - Ethical guidelines and responsibilities in AI development - Risk management and compliance in AI applications - Data protection and data security in AI systems - Transparency and traceability of AI models - Implementation of audit and certification processes - Use cases and best practices from the field - Documentation and reporting in AI projects - Stakeholder management and communication in the AI environment - Training and awareness programs for AI - Change management and implementation strategies - Evaluation of AI systems: metrics and performance analysis - Future perspectives and continuous development in AI management - Critical thinking in AI management and corresponding tools Marketing: Marketing Strategy with AI - Introduction to AI in marketing - Basics of data-driven decision-making - Target group segmentation with AI - Customer journey and AI-driven approaches - Overview of AI tools and technologies in marketing - Content planning and personalization through AI - Social media marketing and AI - Campaign planning with AI support - Performance marketing and AI analysis - Conversion optimization through artificial intelligence - Ethics, data protection, and legal aspects in AI marketing - Development of an AI-based marketing strategy - Success measurement and KPIs in AI marketing - Future trends and innovations in AI marketing Learning Objectives - Analyze the fundamentals of AI management and the role of the AI Officer - Understand legal frameworks such as the EU AI Act and ethical guidelines - Apply methods for the implementation and evaluation of AI systems - Develop AI-driven marketing strategies - Conduct data-driven analyses in marketing - Identify use cases for AI in marketing Career Prospects This training is aimed at professionals seeking a role in AI management or AI-driven marketing. The acquired skills are relevant for activities in project management, IT management, data analysis, and marketing strategy. Practical examples and scenarios are tailored to the tasks of an AI Officer and the design of marketing strategies with AI.

Upcoming dates

• 2026-09-13T22:00:00.000Z · 2026-11-05T23:00:00.000Z · Berlin · Combined Learning
• 2026-09-13T22:00:00.000Z · 2026-12-31T23:00:00.000Z · Bremen · Combined Learning
• 2026-09-13T22:00:00.000Z · 2026-11-05T23:00:00.000Z · Bremen · Combined Learning
• 2026-09-13T22:00:00.000Z · 2026-12-31T23:00:00.000Z · Bremen · Combined Learning
• 2026-09-13T22:00:00.000Z · 2026-11-05T23:00:00.000Z · Darmstadt · Combined Learning