AI in Everyday Work and Content Creation

Course overview

AI in Everyday Work and Marketing: Content Creation with AI Course Objectives The training program imparts knowledge and skills for the application of Artificial Intelligence (AI) in a professional context, specifically in content creation for marketing purposes. It highlights the technological foundations, legal frameworks, and practical applications of AI tools for efficiency enhancement and process optimization. Content The course "AI in Everyday Work" covers the fundamentals of Artificial Intelligence, technological concepts, and application architectures. Data as the basis of AI, data quality, and management are discussed, as well as legal frameworks, including the AI Act. The course focuses on the applications of AI in everyday work, presents AI tools and software solutions, and discusses the support of project management through AI. Aspects of change management, organizational change through AI, implementation strategies for AI projects, as well as risks, challenges, and ethical considerations are explored. Finally, future trends and the continuous development in AI are considered. The course "Marketing: Content Creation with AI" introduces the fundamentals and opportunities of AI-supported content creation. Topics include setting content goals and target audiences, generating ideas with AI, and developing content strategies. The creation of texts, images, and multimedia content such as videos and audio using AI is addressed. Furthermore, the adaptation of content for target audiences, the personalization of marketing content, and targeted distribution for reach enhancement are discussed. The development of editorial plans and calendars, the automation of processes for time savings, as well as ensuring quality and approval are explained. Measuring content success with AI, SEO optimization, and publishing content are additional components. Finally, trends and outlooks in AI-supported content creation are addressed. Learning Objectives Analysis of the fundamentals and application areas of AI in everyday work. Understanding of technological concepts and data management in the context of AI. Evaluation of legal and ethical aspects in dealing with AI. Application of AI tools to support project management and organizational change. Development of strategies for the implementation of AI projects. Creation of marketing content using AI tools. Conceptualization and implementation of content strategies with AI. Optimization of content for target audiences and reach. Planning, automation, and measurement of content creation processes. Career Prospects The acquired knowledge and skills are applicable in various professional fields, particularly in areas dealing with the digitization of work processes, optimization of marketing activities, and implementation of new technologies. Employment fields may include project management, marketing, IT, and strategic corporate development. The training supports professionals in adapting to changing work requirem…

Upcoming dates

• 2026-10-11T22:00:00.000Z · 2027-01-28T23:00:00.000Z · Berlin · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-12-03T23:00:00.000Z · Berlin · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-12-03T23:00:00.000Z · Eschborn, Taunus · Combined Learning
• 2026-10-11T22:00:00.000Z · 2027-01-28T23:00:00.000Z · Eschborn, Taunus · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-12-03T23:00:00.000Z · Freiburg im Breisgau · Combined Learning