AI in Management: Project Control, Market Analysis, and Strategic AI Deployment

Course overview

Objective The training program imparts knowledge and skills in the field of Artificial Intelligence (AI) and its application in project management and marketing. It enables strategic and operational control of AI applications as well as the execution of AI-supported market analyses. Content The training is divided into several modules: **AI for Project Managers**: * Fundamentals of Artificial Intelligence and its application areas in project management. * Use of foundation models and open-source AI tools. * Integration of AI into everyday project work and implementation of AI projects. * Ethical, data protection, and legal frameworks for AI. * Evaluation of AI solutions and the importance of soft skills such as communication, leadership, and change management in AI projects. * Practical application of tools like ChatGPT. **Marketing: Market Analysis with AI**: * Basics and benefits of modern market analysis incorporating AI. * Data sources, analysis fields, and AI-supported evaluation of demand, competition, and target groups. * Development of personas and customer journeys. * Condensing insights and preparing results for presentation. * Analysis of market trends and derivation of action recommendations. **AI Manager**: * Introduction to Artificial Intelligence, generative AI (language, image, sound), and other language models. * Applications and examples of AI in everyday work. * Comparison of open-source and proprietary AI solutions. * Planning and implementation of AI projects considering security and ethics. * The impact of AI on the workplace (Future of Work). * Critical thinking in the context of AI and tools for this. * Excursions on topics such as blockchain and specific AI applications (image, video, sound). Learning Objectives Upon completion of the training, participants will be able to: Understand the fundamentals of Artificial Intelligence and assess its relevance for project management and marketing. Use AI tools and models to optimize project processes and decision-making. Conduct AI-supported market analyses and derive action recommendations from them. Plan, implement, and evaluate AI projects. Consider ethical, data protection, and legal aspects in dealing with AI. Manage and scale AI systems in everyday work. Apply critical thinking in dealing with AI technologies. Career Prospects The acquired knowledge and skills are applicable in positions in project management, marketing, IT management, and consulting roles in the field of Artificial Intelligence. Typical areas of application include the planning, implementation, control, and evaluation of AI applications as well as conducting data-driven market analyses.

Upcoming dates

• 2026-11-22T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Berlin · Combined Learning
• 2026-11-22T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-11-22T23:00:00.000Z · 2027-05-06T22:00:00.000Z · Bremen · Combined Learning
• 2026-11-22T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Dortmund · Combined Learning
• 2026-11-22T23:00:00.000Z · 2027-05-06T22:00:00.000Z · Bielefeld · Combined Learning