AI in Marketing

Course overview

In the training course "AI in Marketing," you will learn the following course contents. Practical implementation will be carried out using ChatGPT, Claude, Google Gemini, MS Copilot, NotebookLM, Google Analytics 4, Google Search Console, Business Manager and Ads Manager from Meta and Google, Canva, and Python. Business Development with AI Potentials Business Development Process Change Management Customer Experience Management Business Models AI Potentials in Business Development Management Customer and Competitor Analysis Patent, Trademark, and E-Commerce Law Roles and Responsibilities of the Business Development Manager Growth Strategy Security Standards in Cybersecurity Backup Strategies and Data Protection Data Protection Regulations on the Internet and Social Media Use of Security Apps and Tools Secure Communication and Data Transmission Technical Standards for IT Security Important Legal Requirements and Standards Social Media Management with AI Insights Professional Profile of the Social Media Manager Community Management and Crisis Management Content Strategy AI Insights in Social Media Management Monitoring and Analytics Social Media Ads Social Media Strategy Social Networks and Communities Goals and Target Groups of Social Media Marketing

Upcoming dates

• 2026-10-11T22:00:00.000Z · 2027-03-28T22:00:00.000Z · Eberswalde · Blended Learning
• 2026-10-11T22:00:00.000Z · 2027-03-28T22:00:00.000Z · Heilbronn, Neckar · Blended Learning
• 2026-10-11T22:00:00.000Z · 2027-03-28T22:00:00.000Z · Erfurt · Blended Learning
• 2026-10-11T22:00:00.000Z · 2027-03-28T22:00:00.000Z · Berlin · Blended Learning
• 2026-10-11T22:00:00.000Z · 2027-03-28T22:00:00.000Z · Bergisch Gladbach · Blended Learning