AI in Marketing Management

Course overview

Overview of content: AI in Marketing, Marketing Analysis, Neuromarketing, Content Marketing, E-Marketing The training program AI in Marketing Management covers the fundamentals and application areas of artificial intelligence in marketing, e-marketing, neuromarketing, content marketing, email marketing, blogs in marketing, and WordPress. Topics include marketing mix, market segmentation, target audience determination, online marketing strategy, copyright, competition law, data protection law, purchasing decisions, customer psychology, content strategy, content creation, content commerce, content promotion, email marketing, blog marketing, WordPress, as well as AI and creativity. Additionally, content for exam preparation is included. E-Marketing Developer including certification in Neuromarketing Online Marketing Marketing Mix Market, market size, market segmentation, and target audience determination Digitalization and online marketing Online marketing strategy Copyright and competition law Data protection law Neuromarketing@work Formation of a purchasing decision Basic concepts of individual and social psychology in marketing Mechanisms of marketing communication Purchasing decisions, information acquisition, and information processing Creative conception in marketing Integration of customer psychology, content marketing, and stylistic devices Online Law Legal pitfalls European General Data Protection Regulation Copyright requirements Legal risks, e.g., internet domains, forums, blogs, networks, and AI systems Provider identification Legal requirements for email communication Competition law Liability risks AI and Creativity How AI works Critical engagement with AI Opportunities and limitations of using AI Human creativity Exam preparation and examination Marketing Manager Content Marketing Development of a content strategy Models for strategic planning Planning and creating content Role of text in content marketing Content commerce and opportunities for content promotion Email Marketing Email marketing in the marketing mix Establishing relevance and developing strategy Gaining subscribers Designing marketing emails and organizing distribution Measuring success and optimizing measures Blogs in Marketing Importance of blogging in the marketing mix Developing strategy Technical basics Developing content Blog marketing Handling comments WordPress Introduction to content management systems and WordPress Dashboard, navigation, and basic settings Themes: similarities and differences Plugins Gutenberg editor Creating posts and pages Designing a page with static pages and blog content Exam preparation and examination The training covers content from AI in marketing, e-marketing, neuromarketing, content marketing, email marketing, WordPress, and exam preparation.

Upcoming dates

• 2026-08-09T22:00:00.000Z · 2026-10-29T23:00:00.000Z · München · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-10-29T23:00:00.000Z · Köln · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-10-29T23:00:00.000Z · Aachen · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-10-29T23:00:00.000Z · Aachen · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-10-29T23:00:00.000Z · Ahrensburg · Combined Learning