AI in Sales

Course overview

This training provides an overview of AI in sales: fundamentals of machine learning and language models, the application of AI at each stage of the sales funnel, and a custom AI-supported sales workflow. Your competencies Explain the basics of machine learning and large language models Determine where AI can be effectively applied in sales at each stage of the sales funnel Utilize language models like ChatGPT, Claude, and Gemini for sales tasks Design an AI-supported sales workflow consisting of multiple steps Fundamentals for AI in Sales Machine learning and large language models Strengths and typical pitfalls of language models Legally compliant use of AI and handling of customer data AI by Funnel Stage and Sales Workflow Application of AI at each stage from initial contact to closing Linking multiple steps into a sales workflow Checkpoints before passing AI results to customers Application in Professional Life Delegate recurring tasks of a funnel stage to a language model Refine the sales workflow after initial implementations Present and align your own sales workflow within the team Professional Fields of Application Sales teams introducing AI in sales for the first time Internal and external sales with digital contact methods Research and fact-checking with a single tool is covered by the offering "AI in Sales with ChatGPT", while appointment preparation for business customers is addressed by the offering "AI in B2B Sales".

Upcoming dates

• 2026-10-29T23:00:00.000Z · 2027-01-08T23:00:00.000Z · Aachen · Combined Learning
• 2026-10-29T23:00:00.000Z · 2027-03-16T23:00:00.000Z · Zwickau · Combined Learning
• 2026-10-29T23:00:00.000Z · 2027-01-08T23:00:00.000Z · Zwickau · Combined Learning
• 2026-10-29T23:00:00.000Z · 2027-03-16T23:00:00.000Z · Zweibrücken, Pfalz · Combined Learning
• 2026-10-29T23:00:00.000Z · 2027-01-08T23:00:00.000Z · Zweibrücken, Pfalz · Combined Learning