AI Campaigns and Officer

Course overview

Objectives of the Training The training imparts skills in the area of strategic campaign creation incorporating Artificial Intelligence, as well as in the management and responsible application of AI systems. The goal is to enable the conception, management, and measurement of marketing campaigns supported by AI and to take on the role of an AI Officer. Content The training is divided into two main areas: Marketing: Campaign Creation with AI* - Fundamentals of campaign creation from strategy to implementation - Setting campaign goals and selecting appropriate campaign types - Identifying target groups and developing core messages - Designing creative hooks to enhance impact - Selecting and utilizing channels and touchpoints - Understanding the customer journey and structuring campaign processes - Creating campaign assets and advertising materials - Conducting campaign setup - Utilizing automation and process optimization - Analyzing campaign performance and deriving insights - Creating reports and presenting results - Outlook on future developments in AI-supported campaign management AI Officer* - Introduction to the role and responsibilities of the AI Officer - Overview of the EU AI Act and relevant legislation - Ethical guidelines and responsibilities in the AI field - Risk management and compliance in AI applications - Data protection and data security in AI systems - Ensuring transparency and traceability of AI models - Implementing audit and certification processes - Use cases and best practices from practice - Documentation and reporting in AI projects - Stakeholder management and communication in the AI environment - Designing training and awareness programs for AI - Change management and implementation strategies for AI - Evaluating AI systems based on metrics and performance analyses - Future developments and continuous education in AI management - Importance of critical thinking in AI management - Tools for critical thinking in the AI context Learning Objectives Upon completion of the training, participants will be able to: - Plan, manage, and measure marketing campaigns in a structured manner, supported by AI tools. - Fulfill the role of the AI Officer and use AI as a strategic tool. - Consider legal and ethical aspects in dealing with AI. - Manage risks and compliance requirements in AI applications. - Ensure data protection and data security in AI systems. - Implement audit and certification processes for AI applications. - Objectively evaluate AI systems and analyze their performance. - Develop strategies for change management and the implementation of AI. Career Prospects The acquired knowledge and skills qualify for activities in marketing, particularly in the area of AI-supported campaign management, as well as for positions in AI management and AI governance. Application fields include the strategic planning and operational implementation of marketing campaigns as well as the responsible introduction and management of AI system…

Upcoming dates

• 2026-10-25T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Berlin · Combined Learning
• 2026-10-25T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bremen · Combined Learning
• 2026-10-25T23:00:00.000Z · 2026-12-17T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-10-25T23:00:00.000Z · 2026-12-17T23:00:00.000Z · Berlin · Combined Learning
• 2026-10-25T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bielefeld · Combined Learning