AI (Artificial Intelligence) in Marketing & Sales: AI Tools, AI Content & AI Process Optimization

Course overview

Revolutionize your marketing and sales strategies through the targeted use of AI (Artificial Intelligence). In this practical course, you will learn how to successfully integrate modern AI applications, generative AI systems, and innovative AI tools (such as ChatGPT, Midjourney, Copilot, etc.) into marketing systems and sales channels. From automated AI text creation to AI-generated image and video content, as well as AI-supported target group analysis and customer engagement: Build future-proof AI skills, increase your conversion rates through intelligent AI workflows, and use AI technologies in compliance with data protection regulations in everyday business operations. Course content & modules (Strategic AI Keyword Distribution) Module 1: Basics of AI in Marketing & Sales Introduction to Artificial Intelligence (AI), Machine Learning, and generative AI systems. Overview of leading AI software and AI tools for market research, content creation, and sales. Strategic potentials, trends, and best practices of AI applications in customer contact. Module 2: AI Content Creation & Prompt Engineering for AI Tools Professional AI prompting: Creating targeted prompts for marketing and sales texts. Automated creation of social media posts, emails, blog articles, and advertisements using AI text generators. Creation of visual content with AI image generators (e.g., Midjourney, DALL-E) for marketing campaigns. Module 3: AI Data Analysis, Target Group Targeting & AI Sales Workflows Analysis of customer data, market trends, and campaign performances with AI tools. Automation of lead generation, personalization, and follow-up processes through AI workflows. Use of AI assistants and intelligent bots in customer service and sales. Module 4: AI Law, Data Protection, EU AI Act & Copyright in Marketing Legal & Compliance: Copyright and trademark law for AI-generated content. Provisions of the EU AI Act and GDPR when using Artificial Intelligence (AI) in marketing and sales. Data protection-compliant handling of customer and company data in AI systems.

Upcoming dates

• 2026-10-04T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Nürnberg, Mittelfranken · Combined Learning
• 2026-10-04T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Wiesbaden · Combined Learning
• 2026-10-04T22:00:00.000Z · 2026-11-12T23:00:00.000Z · München · Combined Learning
• 2026-10-04T22:00:00.000Z · 2026-11-12T23:00:00.000Z · Stuttgart · Combined Learning
• 2026-10-04T22:00:00.000Z · 2026-11-12T23:00:00.000Z · München · Combined Learning