AI Management and Content Creation

Course overview

Course Objective The training provides knowledge in the management of Artificial Intelligence (AI) and its application in everyday work. It covers the fundamentals of AI, various AI models, as well as their scaling and control. The course focuses on the integration of AI technologies into business processes and the planning and implementation of AI projects. Content The training is divided into two main areas. The first area, "AI Manager", includes an introduction to Artificial Intelligence, generative AI models for language, image, and sound, as well as practical applications in everyday work. Further language models, open-source and proprietary AI solutions, and the handling of image, video, and sound AI are explored in depth. Another focus is on the planning and implementation of AI projects, safety and ethics in AI, as well as the impact of AI on the workplace ("Future of Work"). Critical thinking in the context of AI and tools for this are also part of the content. Excursions into blockchain and in-depth work with image, video, and sound AI round off this part. The second area, "Marketing: Content Creation with AI", focuses on the creation of marketing content using AI. Content includes the fundamentals and opportunities of AI-supported content creation, setting topic anchors, defining content goals, and idea generation. The training covers text generation, the development of content strategies, and the selection of suitable formats. Practical guidelines for creating texts, visual content (images, graphics), and multimedia elements (videos, audio) with AI are provided. The adaptation of content for target groups, the development of editorial plans, the personalization of marketing content, and targeted distribution are discussed. Automation of processes to accelerate content creation, quality assurance, and approval processes are additional topics. Finally, the measurement of content success using AI, SEO optimization, and future trends in AI-supported content creation are addressed. Learning Objectives Analysis of the fundamentals of Artificial Intelligence and AI management. Application of AI models for controlling and scaling AI technologies. Planning and implementation of AI projects considering safety and ethics. Development of strategies for content creation with AI. Creation of text, image, and multimedia content using AI tools. Optimization of content distribution and reach through AI. Measurement and analysis of content success using AI. Career Prospects The acquired skills are relevant for activities in the field of AI management and content creation. Possible application areas include the strategic planning and operational implementation of AI solutions in companies, as well as the conception and production of marketing content using AI technologies. The training prepares for tasks that require a connection between technical understanding in the field of AI and operational marketing processes.

Upcoming dates

• 2026-10-25T23:00:00.000Z · 2026-12-17T23:00:00.000Z · Berlin · Combined Learning
• 2026-10-25T23:00:00.000Z · 2026-12-17T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-10-25T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bremen · Combined Learning
• 2026-10-25T23:00:00.000Z · 2026-12-17T23:00:00.000Z · Bremen · Combined Learning
• 2026-10-25T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Dortmund · Combined Learning