AI Management and Text Creation

Course overview

AI Manager and Marketing: Text Creation with AI Objective This training provides knowledge and skills in the management of Artificial Intelligence (AI) as well as in the application of AI-supported tools for text creation in marketing. The focus is on integrating AI into everyday work, managing AI models, and creating marketing texts to achieve specific communication goals. Content The training is divided into two main areas: - AI Manager* - Basics of Artificial Intelligence and various AI models - Applications of generative AI in the fields of language, image, and sound - Practical integration of AI tools into everyday work - Comparison of open-source and proprietary AI solutions - Planning and implementation of AI projects - Security aspects and ethical questions in dealing with AI - Impact of AI on the world of work (Future of Work) - Basics and application of critical thinking in the AI context - Introduction to blockchain technology - Deepening work with image, video, and sound AI - Marketing: Text Creation with AI* - Basics and benefits of AI-supported text creation - Structuring texts considering the goal and target audience - Creation of raw texts through prompting and tool setup - Development of long-form and deep-content texts - Application of conversion and lifecycle copywriting techniques - Creation of short-form and campaign texts - Optimization of text visibility (SEO, AEO) - Ensuring brand voice and style consistency - Testing and performance measurement of texts - Automation of workflows in the content area - Multichannel repurposing and localization of texts - Current trends and outlook in the field of AI-supported text systems Learning Objectives After completing this training, participants will be able to: - Understand and apply the basics of Artificial Intelligence. - Select and manage AI models for everyday work. - Plan and implement AI projects. - Consider security and ethical aspects in the use of AI. - Use AI tools for creating marketing texts. - Develop texts that meet specific communication goals. - Analyze and optimize the performance of texts. - Automate workflows in the content area. Career Prospects The acquired competencies are relevant for activities in project management, IT management, software development, marketing, and content creation. They enable the assumption of tasks in the implementation, management, and optimization of AI systems as well as in the development and distribution of AI-supported marketing content.

Upcoming dates

• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Berlin · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Berlin · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bremen · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bremen · Combined Learning