AI Marketing Strategy and Prompt Engineering

Course overview

Objective The training provides knowledge and methods for the strategic application of Artificial Intelligence (AI) in marketing and the management of AI systems through prompt engineering. The focus is on data-driven alignment of marketing activities and the optimization of AI interactions for business purposes. Content The content includes the fundamentals of Artificial Intelligence in marketing, including data-based decision-making and target group segmentation. AI-supported approaches for the customer journey, social media marketing, and campaign planning are covered. An overview of relevant AI tools and technologies in marketing is provided, as well as strategies for content personalization and conversion optimization. Legal and ethical aspects in AI marketing, as well as the development of an AI-based marketing strategy and success control, are also part of the training. In the area of AI management, the fundamentals of Artificial Intelligence and language models are taught. Participants learn how to build effective prompts, define objectives and tasks, and techniques for contextualization and detailing. An excursion into hallucinations in AI models and prompting images is also included. Learning Objectives Application of AI methods for the development of marketing strategies. Analysis and optimization of marketing campaigns through AI-supported tools. Conception and implementation of data-driven marketing approaches. Creation of targeted prompts for controlling AI systems. Evaluation of the results of AI-supported marketing activities. Understanding of ethical and legal frameworks in AI marketing. Career Prospects The acquired competencies are relevant for activities in the areas of marketing, campaign management, content creation, social media management, and IT project management. The training prepares participants for tasks that require the strategic integration of AI into marketing processes and the management of AI tools. This may include positions in marketing management, digital transformation, or consulting roles in the field of AI.

Upcoming dates

• 2026-10-25T23:00:00.000Z · 2026-12-17T23:00:00.000Z · Berlin · Combined Learning
• 2026-10-25T23:00:00.000Z · 2026-12-17T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-10-25T23:00:00.000Z · 2026-12-17T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-10-25T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Eschborn, Taunus · Combined Learning
• 2026-10-25T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bremen · Combined Learning