AI Officer and Content Creation

Course overview

AI Officer and Marketing: Content Creation with AI Objective This training provides comprehensive knowledge in the strategic management of Artificial Intelligence (AI) as well as the application of AI tools for content creation in marketing. Participants will be empowered to use AI as a strategic tool, recognize opportunities, and actively shape digital transformation. The focus is on the practical application of AI in content production, from idea generation to distribution and success measurement. Content The training is divided into two main areas: - AI Officer* - Basics of the role of the AI Officer - Overview of the EU AI Act and relevant legislation - Ethical guidelines and responsibilities in AI development - Risk management and compliance for AI applications - Data protection and data security in AI systems - Principles of transparency and traceability of AI models - Implementation of audit and certification processes - Use cases and practical best practices - Documentation and reporting in AI projects - Stakeholder management and communication in the AI environment - Training and awareness programs for AI - Change management and implementation strategies - Evaluation of AI systems using metrics and performance analysis - Future perspectives and continuous development in AI management - Importance of critical thinking in AI management - Tools for critical thinking in the AI context - Marketing: Content Creation with AI* - Basics and opportunities of AI-supported content creation - Defining topic anchors, goals, and target groups - Idea generation and topic research with AI - Text generation, editing, and adaptation with AI for various formats - Designing visual content (images, graphics) with AI - Implementation of multimedia content (video, audio) with AI - Development of content strategies and editorial plans with AI - Personalization of marketing content - Distribution and SEO optimization of content with AI - Automation of processes for time savings - Quality assurance and approval processes - Measurement and optimization of content success with AI - Trends and outlook in AI-supported content creation Learning Objectives Upon completion of the training, participants will be able to: - Define and fulfill the role and responsibilities of an AI Officer. - Understand and apply legal frameworks such as the EU AI Act. - Consider ethical aspects and risk management in AI projects. - Ensure data protection and data security in AI systems. - Develop and implement AI-supported content strategies. - Use AI tools for the creation and optimization of text, image, and multimedia content. - Measure and improve the effectiveness of AI-supported marketing measures. - Automate processes in content management through AI. - Apply critical thinking in dealing with AI technologies and applications. Career Perspectives The acquired competencies qualify for positions in the field of AI management and strategic marketing. Possible areas of application includ…

Upcoming dates

• 2026-12-20T23:00:00.000Z · 2027-04-08T22:00:00.000Z · Berlin · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bremen · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bremen · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-04-08T22:00:00.000Z · Bremen · Combined Learning