AI Officer and Market Analysis

Course overview

Objective The training program imparts knowledge and skills for the application of Artificial Intelligence (AI) in market analysis and strategic AI management. The focus is on the practical application of AI tools for data analysis, the development of action recommendations, and the strategic control and implementation of AI solutions, taking into account legal and ethical frameworks. Content The training is divided into two main modules: Marketing: Market Analysis with AI Fundamentals and benefits of modern market analysis Data sources and AI-supported analytical methods Analysis of marketing fields, demand, seasonality, and trends Examination of competitive offerings, messages, and channels Analysis of target groups, customer segments, and persona development Outlining the customer journey and identifying touchpoints Condensing analysis results into action recommendations Preparation and visualization of reports Outlook on future developments in AI-supported market analysis AI Officer Role and responsibilities of the AI Officer Overview of the EU AI Act and relevant legislation Ethical guidelines and responsibilities in AI usage Risk management, compliance, and data protection in AI systems Transparency and traceability of AI models Implementation of audit and certification processes Use cases and best practices from practice Documentation, reporting, and stakeholder management Training and awareness programs for AI Change management and implementation strategies for AI Evaluation of AI systems, metrics, and performance analysis Future perspectives and continuous development in AI management Critical thinking tools in the context of AI Learning Objectives Conducting AI-supported market analyses to derive action recommendations Understanding and applying AI tools for analyzing demand, competition, and target groups Developing strategies for the implementation and control of AI applications Evaluating the legal, ethical, and security-related aspects of AI systems Identifying opportunities and risks in AI usage Applying methods for documentation and evaluation of AI projects Promoting critical thinking in dealing with AI technologies Career Prospects The acquired competencies qualify individuals for roles in AI management, IT project management, data analysis, and marketing. Possible fields of application include strategic planning, implementation, and monitoring of AI systems, as well as conducting market analyses with AI support. The content is relevant for positions dealing with the application and management of Artificial Intelligence in companies.

Upcoming dates

• 2026-11-22T23:00:00.000Z · 2027-03-11T23:00:00.000Z · Berlin · Combined Learning
• 2026-11-22T23:00:00.000Z · 2027-03-11T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-11-22T23:00:00.000Z · 2027-01-14T23:00:00.000Z · Bremen · Combined Learning
• 2026-11-22T23:00:00.000Z · 2027-03-11T23:00:00.000Z · Bremen · Combined Learning
• 2026-11-22T23:00:00.000Z · 2027-03-11T23:00:00.000Z · Dortmund · Combined Learning