Creativity Techniques, Media Law, and SEO

Course overview

Upon completion of the training, you will have fundamental knowledge in creativity techniques, media law, and SEO. You will also be able to systematically develop creative ideas, consider legal requirements in online marketing, and apply SEO strategies incorporating generative search engines. Generative search engine optimization focusing on GEO methods Creativity techniques including implementing, combining, reversing, replacing, and phases of the creative process Legal fundamentals in online marketing including copyright, statutory information obligations, and online marketing tools On-page and off-page optimization with keyword research, entity and keyword cluster formation Content strategy and traffic analysis in AI search results considering locality, seasonality, and KPIs

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2026-09-13T22:00:00.000Z · München · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-09-13T22:00:00.000Z · Hamburg · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-09-13T22:00:00.000Z · Düsseldorf · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-09-13T22:00:00.000Z · Essen, Ruhr · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-09-13T22:00:00.000Z · Bremen · Combined Learning