Leadership and Scrum Knowledge

Course overview

Agile teams require leadership that can take a step back. The training course Leadership and Scrum Knowledge combines market and advertising psychology with the complete Scrum framework, as well as diversity management and healthy leadership. It explains how self-organization, leadership attitude, and customer understanding interact. Market and Advertising Psychology This section connects consumer behavior with the mechanisms of advertising. Classification of market psychology and purchasing decisions Psychological explanations and influences on consumer behavior Classification, development, and models of advertising psychology Psychological factors of advertising effectiveness Professional Scrum Master (PSM I) This section covers the Scrum framework in its entirety. Agile Manifesto, empirical evidence, and evolution of Scrum Five values, three pillars, and the Scrum framework Scrum team, Scrum Master, Product Owner, and Developer Sprint, Planning, Daily Scrum, Review, and Retrospective Balanced Leadership This section addresses leadership, new work, empowerment, and healthy leadership. Leading in the tension of the modern working world New work, agility, and competence development Psychological empowerment and the role of leadership Healthy corporate and leadership culture The training connects agile collaboration with leadership knowledge and psychological background. This allows participants to consciously fill their role between setting frameworks and self-organization. Tools used include Google Analytics, Google Search Console, Sistrix, and Google Ads.

Upcoming dates

• 2026-11-08T23:00:00.000Z · 2027-01-31T23:00:00.000Z · Recklinghausen, Westfalen · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-01-31T23:00:00.000Z · Erfurt · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-01-31T23:00:00.000Z · Hamburg · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-01-31T23:00:00.000Z · Bochum · Blended Learning
• 2026-11-08T23:00:00.000Z · 2027-01-31T23:00:00.000Z · Freiburg im Breisgau · Blended Learning