Lean Online Marketing

Course overview

This training course conveys the principles of Lean Management for application in online marketing. It covers core areas of online marketing, aspects of digital transformation, and methods of personnel management. Lean Management Fundamental principles of Lean Management Seeing waste as an opportunity for improvement 5S method Basic principles of Poka Yoke Continuous improvement Shopfloor management Sustainable problem-solving Value stream method Online Marketing Tasks and competencies of the online marketing manager Legal aspects Strategy development in online marketing Digital brand development SEO and SEA Social media marketing Forms of online advertising Web analysis Digital Transformation The Digital Transformation Management Framework Elements of a transformation strategy Management roles in digital transformation Maturity models Digital products, services, and business models Particularities of digital transformation projects Transforming corporate culture digitally Leadership Psychosociological foundations of leadership Leadership styles and theories: from charismatic to transformational leadership Tools of personnel management: monologue and dialogue approaches Motivation and different images of people Fundamentals of social psychology in leadership situations Systematic approaches to leadership Coaching techniques for personal and team-oriented development

Upcoming dates

• 2026-08-16T22:00:00.000Z · 2027-02-14T23:00:00.000Z · Berlin · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-08-15T22:00:00.000Z · Heilbronn, Neckar · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-08-15T22:00:00.000Z · Erfurt · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-02-14T23:00:00.000Z · Augsburg, Bayern · Blended Learning
• 2026-08-16T22:00:00.000Z · 2027-08-15T22:00:00.000Z · Augsburg, Bayern · Blended Learning