Market Research for Digital Product Management: SWOT and User Analysis

Course overview

Market research for digital product management focusing on SWOT and user analysis 1. Market Analysis and Competitive Analysis - Market Analysis: Methods and Tools - Competitive Analysis: Porter's Five Forces and Benchmarking - SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats - PESTEL Analysis for Market Assessment 2. User and Task Analysis - User Analysis: Personas and User Needs - Task Analysis: User Stories and Jobs-to-be-Done - Product-Market Fit: Measurement and Validation - KPI Definition and Tracking 3. Usability Testing and Validation - Usability Testing: Methods and Implementation - A/B Testing: Planning and Evaluation - Focus Groups: Implementation and Analysis - Tracking Tools: Selection and Implementation 4. Analytics and Decision Making - KPIs: Which are relevant for digital product management? - Benchmarking: Competitive Comparison and Performance Measurement - Data Analysis for Informed Decisions - Validation Strategies: Fake Door Testing and Market Tests

Upcoming dates

• 2026-08-05T22:00:00.000Z · 2027-04-06T22:00:00.000Z · Dortmund · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-12-09T23:00:00.000Z · München · Combined Learning
• 2026-08-13T22:00:00.000Z · 2026-12-13T23:00:00.000Z · Dortmund · Combined Learning
• 2026-08-13T22:00:00.000Z · 2026-12-13T23:00:00.000Z · Köln · Combined Learning
• 2026-08-13T22:00:00.000Z · 2027-04-14T22:00:00.000Z · München · Combined Learning