Marketing Manager with SCRUM Master I

Course overview

Basic Course in Sales & Marketing • New Customer Acquisition and Action Marketing • Market Orientation and Needs Analysis • Trade, Seller, and Buyer Promotion • Calculation, Presentation, and Sales • Price Calculation, Quotation Calculation • Acquisition Training (Sales Conversations, Listening Behavior, Questioning Techniques) • Existing Customer Care • The 3 Pillars of CRM (Customer Relationship Management) • Conceptualization of Special Advertising Measures Expert in Sales - Key Account Manager • Fundamentals of Key Account Management • Reasons for Establishing Key Account Management • The Different Levels and Perspectives of Key Account Management • Ten Characteristics of the Key Account Management Approach • Special Forms of Key Account Management • Competitive Advantages through Customer-Oriented Strategies • Winning, Developing, and Retaining Key Accounts Social Network Management • Importance of Social Media • Strategic Planning, Creation, and Execution of Campaigns and Strategies • Writing Target Group and Media Appropriate Precisely Formulated Posts for Social Networks • Interaction and Communication with Users, Customers, and Internal Interfaces • Integration of Social Media Marketing into Existing Marketing • Creating Reports Using Suitable Analytical Tools • Monitoring Campaigns Search Engine Optimization and Advertising (SEM: SEO/SEA) • SEO (Search Engine Optimization): Conceptualization, Implementation, and Evaluation of SEO Projects • SEA (Search Engine Advertising): Creating AdWords / Functions / Landing Pages, Cost per Click, Formats / Ads Editor / Legal Basics, Click Fraud • Setting Up and Optimizing Google Analytics and Google Search Console Agile Project Management Including SCRUM Master Preparation and Certification (PSM1) • Overview of Project Management • Requirements, Techniques, and Methods of Agile Project Management • Structuring and Implementing Agile Projects • Project Management with SCRUM • Implementing SCRUM and Developing with SCRUM • Product and Software Development with SCRUM • Certification Preparation Content Management: WordPress • Installing WordPress • Getting to Know WordPress • Properly Setting Up WordPress • Creating and Editing WordPress Content • Publishing, Planning, Managing, and Protecting Content • The Media Library • Working with 'Static Content' • Managing Comments • Design • Plugins - Adding Functions for Almost Any Requirement • Advanced Functions and Tools • Legacy Editor The training at the Akademie Überlingen is taught live by experienced, practical instructors.

Upcoming dates

• 2026-09-16T22:00:00.000Z · 2027-03-10T23:00:00.000Z · Berlin · Combined Learning
• 2026-09-16T22:00:00.000Z · 2027-09-15T22:00:00.000Z · Berlin · Combined Learning
• 2026-09-16T22:00:00.000Z · 2027-03-10T23:00:00.000Z · Hamburg · Combined Learning
• 2026-09-16T22:00:00.000Z · 2027-09-15T22:00:00.000Z · Rosenheim, Oberbayern · Combined Learning
• 2026-09-16T22:00:00.000Z · 2027-09-15T22:00:00.000Z · Hamburg · Combined Learning