Marketing and Project Management

Course overview

Marketing and Project Management provides practical skills for connecting strategic marketing processes with professional project organization in companies and agencies. The focus is on marketing and project management, coordinated campaign processes, and goal-oriented team management. Strategic Planning of Marketing Projects Marketing and Project Management develop concepts for campaigns and brand projects. Project planning supports structured implementation of marketing measures. Marketing strategies coordinate budgets, timelines, and project goals. Project processes improve organization in creative and digital work areas. Customer and Target Group Orientation Marketing and Project Management analyze the requirements of different target groups. Marketing processes structure communication measures along digital customer journeys. Project strategies improve coordination between companies and target groups. Campaign planning strengthens professional brand and customer communication. Organization of Creative Work Processes Marketing and Project Management facilitate collaboration between marketing, media, and sales. Creative processes support the development of visual and digital campaign formats. Project coordination improves alignment in dynamic marketing environments. Work structures promote efficient implementation of communication projects. Digital Market and Innovation Processes Marketing and Project Management accompany adjustments to digital market changes. Project strategies support the development of innovative marketing and communication ideas. Digital marketing processes improve flexibility in fast-paced competitive environments. Innovation-oriented project work strengthens brand development and company positioning. Upon completion, participants can confidently apply marketing and project management skills in a professional environment. The training enhances competencies for strategic campaign planning, creative project coordination, and modern marketing processes.

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2026-09-26T22:00:00.000Z · München · Hybrid Learning
• 2026-08-02T22:00:00.000Z · 2026-09-26T22:00:00.000Z · Halle (Saale) · Hybrid Learning
• 2026-08-02T22:00:00.000Z · 2026-09-26T22:00:00.000Z · Berlin · Hybrid Learning
• 2026-08-02T22:00:00.000Z · 2026-09-26T22:00:00.000Z · Wiesbaden · Hybrid Learning
• 2026-08-02T22:00:00.000Z · 2026-09-26T22:00:00.000Z · Duisburg · Hybrid Learning