Marketing and Project Management

Course overview

This training includes project management for marketing initiatives: agile collaboration according to Scrum, collaboration tools such as Asana, Miro, and Notion, as well as project assignments and status reports. Your competencies Break down marketing initiatives into work packages using project management tools Organize team processes according to Scrum Keep tasks and responsibilities visible in collaboration tools Clearly present the status of marketing initiatives in status reports Project Management with Scrum Sprints for campaigns and website projects Backlog with prioritized marketing tasks Task boards in Asana, Miro, and Notion Marketing Initiatives as Projects Project assignment with goals, scope, and deadlines Coordination with agencies, graphics, and editorial teams Status reports to clients Application in Professional Life Prioritize parallel marketing initiatives in project management Discuss sprint results with all stakeholders Track deadlines and deliverables from external partners in the project plan Professional Fields of Application Project management in marketing departments and agencies Coordination of marketing initiatives with multiple stakeholders Handovers and shared customer data at the interface to sales are covered by the offering "Marketing and Sales", while the definition of done and goal management with OKRs is addressed in the offering "Agile Project Management with Scrum - Advanced".

Upcoming dates

• 2026-10-29T23:00:00.000Z · 2027-01-22T23:00:00.000Z · Aachen · Combined Learning
• 2026-10-29T23:00:00.000Z · 2027-01-22T23:00:00.000Z · Zwickau · Combined Learning
• 2026-10-29T23:00:00.000Z · 2027-01-22T23:00:00.000Z · Zweibrücken, Pfalz · Combined Learning
• 2026-10-29T23:00:00.000Z · 2027-01-22T23:00:00.000Z · Zschopau · Combined Learning
• 2026-10-29T23:00:00.000Z · 2027-01-22T23:00:00.000Z · Zittau · Combined Learning