Marketing Strategy with AI

Course overview

The training course Marketing Strategy with AI imparts the necessary skills for the conception and implementation of data-driven marketing strategies using artificial intelligence. It is aimed at marketing professionals who wish to expand their capabilities in AI-supported marketing. Upon completion of the course, participants will be able to optimize marketing activities based on data analysis and develop future-proof strategies. The Marketing Strategy with AI training deepens professional competencies in a practical manner. The course covers the fundamentals of artificial intelligence in marketing and its application for data-driven decision-making. Participants will learn to segment target groups using AI and analyze the customer journey through AI-supported approaches. An overview of relevant AI tools and technologies in marketing will be provided. Furthermore, topics such as content planning and personalization, social media marketing, campaign planning, performance marketing analysis, and conversion optimization will be addressed from the perspective of AI. Ethics, data protection, and legal aspects in AI marketing are also part of the curriculum. The development and measurement of success for an AI-based marketing strategy round off the course. The AI learning environment Leeon accompanies participants throughout and ensures the transfer into an AI-driven work practice. Develop and apply AI-based marketing strategies Utilize data analysis to optimize marketing campaigns Use AI tools for target group segmentation and personalization Analyze the customer journey with AI-supported methods Improve social media and performance marketing through AI Consider legal and ethical frameworks in AI marketing Measure and evaluate the effectiveness of AI marketing measures

Upcoming dates

• 2026-10-11T22:00:00.000Z · 2026-11-05T23:00:00.000Z · Berlin · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-12-03T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-11-05T23:00:00.000Z · Bremen · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-12-03T23:00:00.000Z · Darmstadt · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-12-03T23:00:00.000Z · Düsseldorf · Combined Learning