Marketing Strategy and Campaign Creation with AI

Course overview

Objective The training program imparts knowledge and skills in the field of AI-supported marketing. It focuses on strategic planning, data-driven decision-making, and the operational implementation of marketing campaigns using artificial intelligence. The goal is to enable the development and management of intelligent marketing strategies and campaigns. Content The training is divided into two main areas: Marketing: Marketing Strategy with AI Introduction to the use of AI in marketing Fundamentals of data-driven decision-making in marketing Target group segmentation using AI Analysis and design of the customer journey with AI-supported approaches Overview of relevant AI tools and technologies for marketing applications AI-supported content planning and personalization Application of AI in social media marketing Support for campaign planning through AI Performance marketing and AI-supported analysis Conversion optimization with artificial intelligence Ethical, data protection, and legal aspects in AI marketing Development of an AI-based marketing strategy Success measurement and key performance indicators (KPIs) in AI marketing Current and future trends in AI marketing Marketing: Campaign Creation with AI Basics of campaign creation from strategy to implementation Definition of campaign goals and types Identification of target groups and development of core messages Conceptualization of messages and creative hooks Selection and use of channels and touchpoints Design of the campaign process along the customer journey Creation of campaign assets and advertising materials Implementation of campaign concepts Automation of processes and workflows Analysis of campaign performance and derivation of insights Creation of reports and presentation of results Scaling and automation of campaigns through AI Learning Objectives Upon completion of the training, participants will be able to: Understand the fundamentals of AI use in marketing. Make marketing decisions based on data and AI analyses. Precisely segment target groups using AI. Optimize the customer journey with AI-supported methods. Identify and apply relevant AI tools and technologies for marketing purposes. Develop content strategies and personalize content. Plan and implement AI-supported social media and campaign strategies. Analyze and optimize the performance of marketing activities using AI. Consider ethical and legal frameworks in AI marketing. Develop a comprehensive AI-based marketing strategy. Plan, manage, and measure the success of campaigns in a structured manner. Career Prospects The acquired competencies are relevant for activities in marketing, particularly in the areas of strategic marketing planning, campaign management, performance marketing, and digital transformation. The training prepares participants for tasks that require the application of artificial intelligence to optimize marketing processes and increase effectiveness.

Upcoming dates

• 2026-12-20T23:00:00.000Z · 2027-04-08T22:00:00.000Z · Berlin · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Berlin · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-04-08T22:00:00.000Z · Bielefeld · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bremen · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bremen · Combined Learning