Marketing Strategy and Copywriting with AI

Course overview

AI-supported marketing strategies and copywriting. Objective: This training provides knowledge and methods for the strategic application of Artificial Intelligence (AI) in marketing. Participants will learn how AI tools and technologies can be used for data-driven decision-making, target audience segmentation, optimization of customer journeys, and creation of marketing texts. Content: The training is divided into two main areas: Marketing Strategy with AI • Introduction to AI in Marketing • Basics of data-driven decision-making • Target audience segmentation with AI • Customer journey and AI-supported approaches • Overview of AI tools and technologies in marketing • Content planning and personalization through AI • Social media marketing and AI • Campaign planning with AI support • Performance marketing and AI analysis • Conversion optimization through artificial intelligence • Ethics, data protection, and legal aspects in AI marketing • Development of an AI-based marketing strategy • Success measurement and KPIs in AI marketing • Future trends and innovations in AI marketing. Copywriting with AI • Basics and benefits of AI in copywriting • Text structure, objectives, and target audience analysis • Prompting and tool setup for raw texts • Creation of long-form and deep content • Conversion-oriented and cyclical copywriting • Creation of short-form texts and campaign copies • Optimization of visibility through SEO and AEO • Ensuring brand voice and style consistency • Testing methods and performance measurement of texts • Automation of workflows in copywriting • Multichannel repurposing and localization of texts • Current trends and outlook on AI-supported text ecosystems. Learning Objectives: After completing this training, participants will be able to: • Identify and evaluate AI applications in marketing. • Make data-driven marketing decisions using AI. • Use AI tools for target audience segmentation and customer journey analysis. • Develop AI-supported strategies for content creation, social media, and campaign planning. • Utilize AI for optimizing performance marketing and conversions. • Consider ethical and legal frameworks in AI marketing. • Use AI tools to create audience-appropriate and effective texts. • Optimize and localize texts for various channels and formats. • Automate workflows in copywriting through AI. Career Prospects: The acquired competencies are relevant for roles in marketing management, campaign planning, content management, social media management, as well as copywriting and online marketing. The training prepares participants for tasks that require the strategic and operational application of AI to enhance marketing effectiveness and optimize copywriting.

Upcoming dates

• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-04-08T22:00:00.000Z · Dortmund · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-04-08T22:00:00.000Z · Bremen · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Freiburg im Breisgau · Combined Learning
• 2026-12-20T23:00:00.000Z · 2027-02-11T23:00:00.000Z · Bremen · Combined Learning