Marketing Strategy and Video Creation with AI

Course overview

Objective This training program imparts knowledge and skills in the field of AI-supported marketing. It focuses on the strategic application of artificial intelligence to optimize marketing activities and to make data-driven decisions. Content The training is divided into two main areas: Marketing Strategy with AI* Fundamentals of Artificial Intelligence in Marketing Data-driven Decision Making and Target Group Segmentation Analysis of the Customer Journey and AI-supported Approaches Overview of AI Tools and Technologies for Marketing Applications Content Planning and Personalization using AI Application of AI in Social Media Marketing AI-supported Campaign Planning and Performance Marketing Analysis Conversion Optimization through AI Ethical, Data Protection, and Legal Aspects in AI Marketing Development and Success Measurement of an AI-based Marketing Strategy Future Trends in AI Marketing Video Creation with AI* Introduction to Marketing Videos and the Use of AI Fundamentals of Artificial Intelligence and Market Overview Concept Development and Planning of Marketing Videos Selection and Application of AI-supported Video Editing Tools Personalization of Marketing Videos through AI Integration of Animations, Visual Effects, and Dynamic Content Use of Speech Recognition and Text-to-Speech Technologies Optimization and Testing of Video Content Ethical and Legal Aspects of AI Use in Video Production Integration of AI-generated Videos into the Marketing Strategy Learning Objectives Upon completion of the training, participants will be able to: Identify and apply AI tools and technologies for marketing strategies. Make data-driven decisions for marketing campaigns. Analyze and optimize customer journeys using AI. Develop AI-supported strategies for content creation and personalization. Plan, create, and optimize marketing videos using AI. Consider ethical and legal frameworks in AI marketing. Measure and evaluate the performance of AI-supported marketing activities. Career Prospects The acquired competencies are relevant for activities in marketing, digital transformation, and strategic corporate development. Areas of application include the conception, implementation, and management of AI-supported marketing measures as well as the creation of multimedia content.

Upcoming dates

• 2026-12-06T23:00:00.000Z · 2027-01-28T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-12-06T23:00:00.000Z · 2027-03-25T23:00:00.000Z · Berlin · Combined Learning
• 2026-12-06T23:00:00.000Z · 2027-01-28T23:00:00.000Z · Berlin · Combined Learning
• 2026-12-06T23:00:00.000Z · 2027-03-25T23:00:00.000Z · Bielefeld · Combined Learning
• 2026-12-06T23:00:00.000Z · 2027-01-28T23:00:00.000Z · Bremen · Combined Learning