Market Analysis AI

Course overview

The training course Market Analysis AI provides the ability to optimize market analysis processes using Artificial Intelligence (AI). Participants will learn how to collect and analyze data and derive actionable recommendations to improve their marketing strategies. The course is aimed at marketing professionals who want to expand their analytical skills and integrate the use of AI into their daily work. The AI-supported market analysis training deepens professional competencies in a practical manner. At the core of the course is the application of AI tools to conduct comprehensive market analyses. Learners will become familiar with the fundamentals of data collection, the selection of appropriate data sources, and the interpretation of AI-generated results. Various analysis fields such as demand, competition, and target groups will be explored, with a focus on extracting relevant insights from large data sets. The methodology includes the analysis of market data, the identification of patterns and trends, and the development of strategies based on the insights gained. The AI learning environment Leeon supports participants throughout and ensures the transfer to an AI-driven work practice. Analysis of market data and trends using AI tools. Identification and evaluation of target groups and market segments. Creation of competitive analyses and derivation of actionable recommendations. Development of customer profiles (personas) and customer journeys. Synthesis of analysis results into clear reports and visualizations. Application of AI to predict future market developments.

Upcoming dates

• 2026-10-11T22:00:00.000Z · 2026-12-03T23:00:00.000Z · Bremen · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-12-03T23:00:00.000Z · Bremen · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-11-05T23:00:00.000Z · Eschborn, Taunus · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-11-05T23:00:00.000Z · Freiburg im Breisgau · Combined Learning
• 2026-10-11T22:00:00.000Z · 2026-11-05T23:00:00.000Z · Leipzig · Combined Learning