Product Management
Market Research in Digital Product Management: SWOT Analysis and Usability Testing
by ImpaQt Education Group
- Provider
- ImpaQt Education Group
- Category
- Product Management
- Duration
- über 12 Monate
- Schedule
- Vollzeit, Teilzeit
- Locations
- München
- Next start
- 2026-08-02T22:00:00+00:00
Course overview
Market research in digital product management focusing on SWOT analysis and usability testing 1. Market Analysis and Competitive Analysis - Introduction to market and competitive analysis - SWOT analysis for digital product management - PESTEL analysis to assess external factors - Competitive analysis using Porter’s Five Forces - Heatmaps to visualize user interactions 2. Usability Testing and User Research - Introduction to usability testing and its significance - Methods of user research (interviews, surveys, focus groups) - Customer journey mapping to analyze user experience - A/B testing to validate design decisions - Analytics and KPIs for measuring success
Upcoming dates
- 2026-07-26T22:00:00.000Z · 2026-09-27T22:00:00.000Z · München · Combined Learning
- 2026-07-27T22:00:00.000Z · 2026-09-27T22:00:00.000Z · Virtuelles Klassenzimmer
- 2026-08-02T22:00:00.000Z · 2026-12-02T23:00:00.000Z · München · Combined Learning
- 2026-08-05T22:00:00.000Z · 2026-12-06T23:00:00.000Z · Virtuelles Klassenzimmer
- 2026-08-06T22:00:00.000Z · 2026-12-06T23:00:00.000Z · München · Combined Learning
Funding
Bildungsgutschein funding depends on the course details and the decision of the responsible authority.
Data last synced: 2026-07-28