Product Management
Market Research in Digital Product Management: SWOT Analysis and Usability Testing
by ImpaQt Education Group
- Provider
- ImpaQt Education Group
- Category
- Product Management
- Duration
- 4 months
- Schedule
- Teilzeit, Vollzeit
- Locations
- München
- Next start
- 06 Aug 2026
Course overview
Market research in digital product management focusing on SWOT analysis and usability testing 1. Market Analysis and Competitive Analysis - Introduction to market and competitive analysis - SWOT analysis for digital product management - PESTEL analysis for assessing external factors - Competitive analysis using Porter’s Five Forces - Heatmaps for visualizing user interactions 2. Usability Testing and User Research - Introduction to usability testing and its importance - Methods of user research (interviews, surveys, focus groups) - Customer journey mapping to analyze user experience - A/B testing to validate design decisions - Analytics and KPIs for measuring success
Upcoming dates
- 2026-08-02T22:00:00.000Z · 2026-12-02T23:00:00.000Z · München · Combined Learning
- 2026-08-05T22:00:00.000Z · 2026-12-06T23:00:00.000Z · Virtuelles Klassenzimmer
- 2026-08-06T22:00:00.000Z · 2026-12-06T23:00:00.000Z · München · Combined Learning
- 2026-08-13T22:00:00.000Z · 2026-10-13T22:00:00.000Z · Virtuelles Klassenzimmer
- 2026-08-17T22:00:00.000Z · 2026-10-18T22:00:00.000Z · München · Combined Learning
Funding
Bildungsgutschein funding depends on the course details and the decision of the responsible authority.
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Data last synced: 2026-08-04