Neurodesign and UX

Course overview

Course Objective The Neurodesign and UX course provides foundational knowledge and applications at the intersection of neuroscientific insights and user-centered design. It covers principles of perception, cognitive processes, and their influence on interaction and interface design. The goal is to systematically derive design decisions based on evidence-oriented models from cognitive psychology and human-computer interaction. The focus is on deriving design rules, developing information architecture, and translating these into UI patterns and prototypes. Content Introduction to Neurodesign: Clarification of terms, differentiation from UX design, relevance of perception psychology, memory, and attention for interaction design; transfer of Gestalt principles, color, and typography effects into design guidelines. Cognitive Load and Decision Making: Application of models for cognitive load, signal-to-noise considerations, Hick-Hyman and Fitts's laws for navigation, microcopy, and interaction flows. Information Architecture and Interaction Patterns: Structuring content, navigation concepts, mapping and feedback, pattern libraries, states, and error tolerance in the interface. Prototyping and Testing: Low to high-fidelity prototypes, task definitions, conducting usability tests, basics of eye-tracking, evaluation of qualitative and quantitative data. Ethics and Accessibility: Consideration of accessibility, perceptual limits, avoidance of dark patterns, data protection aspects in testing settings, and responsible use of behavioral insights. Measurement and Iteration: Definition of metrics, derivation of hypotheses, A/B testing, documentation of design decisions, handover to development, and continuous improvement loops. Learning Objectives - Analyze user interactions based on perception and attention models - Differentiate Gestalt principles and derive specific UI rules for layout, color, and typography - Apply Fitts's and Hick-Hyman laws for the design of navigation and controls - Create information architectures including navigation structure, labeling, and microcopy - Conduct usability tests with tasks, metrics, and subsequent evaluation - Integrate accessibility criteria and ethical guidelines into wireframes, prototypes, and pattern libraries Career Prospects The course content is applicable in fields such as UX design and UI design, particularly in translating cognitive models into interaction patterns. Typical areas of activity include user research and usability testing, including planning, moderation, and evaluation of tests. The course addresses content for activities such as conversion and product design, where information architecture, microcopy, and prototyping are implemented based on usage. Summary The Neurodesign and UX course addresses the connection between neuroscientific foundations and user-centered design, including information architecture, prototyping, and testing methods. This training covers methods for analyzing interactions…

Upcoming dates

• 2026-08-02T22:00:00.000Z · 2027-02-11T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-02T22:00:00.000Z · 2026-11-06T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-31T22:00:00.000Z · 2027-03-12T23:00:00.000Z · Leipzig · Combined Learning
• 2026-08-31T22:00:00.000Z · 2026-12-05T23:00:00.000Z · Leipzig · Combined Learning