Online Marketing

Course overview

This practical training course provides you with comprehensive skills in modern online marketing over a period of 5.5 months. The focus is on SEM, SEO, SEA, social media, and content marketing, supplemented by AI-supported strategies. You will work on realistic case studies and projects, learn strategic planning as well as the operational implementation of campaigns, and develop solid skills in analysis, success measurement, and optimization of reach and conversions. Contents of the training: - Basics and strategies of online marketing - Content marketing: content strategies, editorial plans, corporate blogs - Email marketing: campaign planning and automation - AI in marketing: topic finding, content creation, content commerce - Social media marketing: platform strategies, formats, and campaigns - Social media advertising: ad formats, targeting, and budget control - Monitoring, controlling, and legal aspects in the social web - Community and viral marketing - Search engine marketing (SEM): interplay of SEO and SEA - Google Ads: campaigns, conversion tracking, remarketing, shopping - Search engine optimization (SEO): on-page and off-page optimization - Backlink analysis and shop SEO - Web analytics: Google Analytics, Tag Manager, and KPI evaluation - Data protection-compliant analysis and tracking methods - Web technologies and basics of JavaScript - Web design case study and project-based practical exercises - End-to-end management and evaluation of online marketing campaigns

Upcoming dates

• 2026-10-25T23:00:00.000Z · 2027-04-22T22:00:00.000Z · Hamburg · Hybrid Learning
• 2026-10-25T23:00:00.000Z · 2027-04-22T22:00:00.000Z · Berlin · Hybrid Learning
• 2026-10-25T23:00:00.000Z · 2027-04-22T22:00:00.000Z · Frankfurt am Main · Hybrid Learning
• 2026-10-25T23:00:00.000Z · 2027-04-22T22:00:00.000Z · München · Hybrid Learning
• 2026-10-25T23:00:00.000Z · 2027-04-22T22:00:00.000Z · Köln · Hybrid Learning