Online Marketing CM

Course overview

Online Marketing CM includes the core modules of Online Marketing and Content Marketing. Strategic Brand Management & Value Creation This qualification combines strategic brand management in the digital space with sustainable value creation through targeted content offerings. Participants learn how top-notch thematic worlds, high-reach distribution, and measurable campaign management interconnect to engage customers throughout the entire decision-making process. Content-Centric Strategy, Customer Journey & Funnel Logic The training provides in-depth insights into developing a sustainable strategy for modern online marketing. The focus is on creating relevant thematic worlds that address target audiences throughout their entire customer journey. The module illustrates how editorial content is used within the marketing funnel structure to build trust, generate inquiries, and retain users long-term with the brand—thereby sustainably increasing the Customer Lifetime Value (CLV). Organic Reach, SEO & Target Audience Engagement A primary focus is on the sustainable discoverability of digital media offerings. Through SEO (Search Engine Optimization), content is prepared to be reliably found through organic search queries. To enhance visibility, participants learn how accompanying social media marketing and paid clicks via search engine advertising (SEA) can be used as amplifiers. Precise targeting ensures that publications reach the desired target audience accurately. Conversion-Optimized Landing Pages & Dialogue Processes To convert informed readers into active customers, the course addresses user-friendly design of content and target pages such as landing pages. Continuous testing through A/B testing optimizes texts, headlines, and calls to action. Additionally, the training shows how to build automated information pathways using marketing automation and accompanying email marketing to gradually develop contacts. Efficiency, Performance Measurement & Data Protection To evaluate success, the module imparts practical methods from performance marketing. Participants analyze key metrics such as CTR (Click-Through Rate), conversion rates focused on outcomes, and business parameters. The profile is rounded off with targeted retargeting/remarketing for re-engagement and legal aspects, such as compliance with GDPR.

Upcoming dates

• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Nürnberg, Mittelfranken · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · München · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-09T22:00:00.000Z · 2026-09-17T22:00:00.000Z · München · Combined Learning