Online Marketing

Course overview

Dealing with digital learning and working techniques Learning factors for lifelong learning Learning methods and strategies Learning with Comhard ILIAS Other programs and apps for learning Basics of Online Marketing Creating personas Customer journey AI-supported development of marketing content Security and data protection on the web: Protection against viruses, malware, and data misuse Paid social media marketing Organic social media marketing E-Commerce Basics of E-Commerce: From shop systems to legal requirements Psychology and strategy in online retail: Understanding buyers, targeting audiences, successfully positioning Online shop optimization and marketing: SEO, SEM, social media, and visual storytelling Designing websites Web development made easy: HTML, CSS, and structuring websites Creating and marketing effective websites: CMS, SEO, and email marketing Data analysis and legal basics: KPIs, data protection, and analysis tools for websites Self-marketing and digital applications Jobcenter Digital and other online platforms of the BA Digital application processes Job search using various job portals

Upcoming dates

• 2026-12-02T23:00:00.000Z · 2027-03-01T23:00:00.000Z · Online-Seminar