Online Marketing GADS

Course overview

Online Marketing GADS includes the core modules Online Marketing and Advanced Google Marketing. Strategic Pillars of Data Communication This module connects the strategic pillars of modern data communication with practical management of high-reach advertising and evaluation tools. Participants acquire in-depth know-how to precisely intercept purchase intentions, use budgets highly efficiently, and sustainably increase business success through clear data analyses. Search Engine Focus, SEA & Organic Reach A central focus of this training is mastering paid search engine advertising (SEA) and its direct integration into the overall online marketing presence. By coordinating advertisements, bidding strategies, and search intentions, participants learn to generate visibility precisely at the moment of purchase interest. Additionally, measures of organic SEO (Search Engine Optimization) form the basis for permanently increasing the quality and relevance of all target appearances. Funnel Management, Targeting & Audience Reactivation To minimize wastage, the module conveys proven methods for precise targeting based on user interests and search terms. The module demonstrates how interested parties are systematically guided through the marketing funnel along the customer journey. Through strategically placed retargeting/remarketing, contacts who have already shown interest are addressed to continuously expand the Customer Lifetime Value (CLV). Conversion-Optimized Landing Pages & Automation For optimal utilization of clicks, the course highlights the requirements for a high-performance landing page. Through structured test series via A/B testing, advertisement texts, target pages, and quality factors are continuously aligned. In combination with marketing automation systems and accompanying email marketing, efficient processes are created that reliably generate new customers from page visitors. Performance Analysis, Budget Efficiency & Data Protection A focus is on data-driven campaign controlling in performance marketing. Using analysis tools, participants precisely evaluate key figures such as CTR (Click-Through Rate) and the resulting conversion rate. By continuously monitoring parameters such as CPC (Cost per Click), ROAS (Return on Ad Spend), and overall yield (ROI), the advertising budget is optimally utilized. The module is rounded off by the legally compliant implementation of all tracking measures in accordance with the GDPR.

Upcoming dates

• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · Nürnberg, Mittelfranken · Combined Learning
• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · Wiesbaden · Combined Learning
• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · München · Combined Learning
• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · Stuttgart · Combined Learning
• 2026-08-23T22:00:00.000Z · 2026-11-10T23:00:00.000Z · München · Combined Learning