Online Marketing

Course overview

The Online Marketing and Marketing course provides fundamental and advanced knowledge on central topics of digital marketing. The aim of the Online Marketing and Marketing course is to convey a structured understanding of tasks, methods, and relationships in online marketing and to place these in the overall context of marketing. The course is aimed at individuals who want to prepare specifically for activities in digital marketing or expand their existing marketing knowledge. At the heart of the Online Marketing and Marketing course is online marketing as a component of modern marketing processes. Participants engage with the tasks and competencies in online marketing and learn how the role of an online marketing manager is shaped in today's marketing environment. Professional, organizational, and strategic requirements in online marketing are presented objectively. A significant component of the Online Marketing and Marketing course is the legal framework in marketing and online marketing. Participants deal with fundamental legal aspects that must be considered when planning and implementing digital marketing measures. These contents are contextualized with data protection, legally secure communication, and platform requirements, without legal deepening. The Online Marketing and Marketing course also addresses the development of marketing strategies in the digital environment. Participants learn how to develop creative yet structured strategies in online marketing. The establishment and strengthening of digital brands as part of an overarching marketing strategy are considered. Marketing is understood as a long-term process that requires strategic planning and consistent implementation.

Upcoming dates

• 2026-11-01T23:00:00.000Z · 2026-11-30T23:00:00.000Z · Düsseldorf · Combined Learning
• 2026-11-01T23:00:00.000Z · 2026-11-30T23:00:00.000Z · Berlin · Combined Learning
• 2026-11-01T23:00:00.000Z · 2026-11-30T23:00:00.000Z · Köln · Combined Learning
• 2026-11-01T23:00:00.000Z · 2026-11-30T23:00:00.000Z · Düsseldorf · Combined Learning
• 2026-11-01T23:00:00.000Z · 2026-11-30T23:00:00.000Z · Berlin · Combined Learning