Fundamentals of Online Marketing

Course overview

Online marketing today consists of many channels that must be considered together. The training course Fundamentals of Online Marketing combines influencer marketing, the entire online marketing toolkit, and storytelling with leadership theory and leadership tools. It demonstrates how strategy, channels, narrative, and management interconnect. Influencer Marketing This section covers the classification and conception of influencer campaigns. Media usage in Marketing 4.0 Influencer marketing as part of online marketing Types and selection of influencers Online Marketing This section addresses the strategy and tools of online marketing. Trends, tasks, and legal aspects in online marketing Strategy, customer experience, and touchpoint management Digital brand development and online marketing mix Storytelling This section discusses the impact and development of stories. Definition, significance, and origin of storytelling Biological and scientific foundations Applications from script and film to podcast and branding Leadership This section connects psychological foundations, leadership theories, and tools. Conditions of leadership and corporate success Personalities, images of people, and motivation models Basic concepts of social psychology The training covers online marketing from strategy through individual channels to success measurement and complements it with leadership knowledge. This enables the conception of campaigns and guidance of teams. Tools used include Google Analytics 4, Google Search Console, and Canva.

Upcoming dates

• 2026-10-25T23:00:00.000Z · 2027-02-07T23:00:00.000Z · Eberswalde · Blended Learning
• 2026-10-25T23:00:00.000Z · 2027-02-07T23:00:00.000Z · Augsburg, Bayern · Blended Learning
• 2026-10-25T23:00:00.000Z · 2027-02-07T23:00:00.000Z · Bochum · Blended Learning
• 2026-10-25T23:00:00.000Z · 2027-02-07T23:00:00.000Z · Schifferstadt · Blended Learning
• 2026-10-25T23:00:00.000Z · 2027-02-07T23:00:00.000Z · Köln · Blended Learning