Online Marketing

Course overview

Online Marketing is characterized by customer-oriented communication and cost-effective advertising that is accessible to every business. Customers today are active on the internet. No company, regardless of industry or size, can afford to ignore online marketing channels. Content marketing, search engine optimization, email marketing, and social media are just a few examples of how any business can attract people. In this seminar, you will learn all the relevant tools of online marketing. You will receive a comprehensive and practical introduction to the methods and tools of marketing to direct people to your homepage. Turn potential buyers into customers and lead your business. * Online marketing in the marketing mix: Definition and classification of online marketing * Online marketing tools, goals, and strategies * Website marketing: From anonymous visitors to customers * Function and structure of a website or web shop * Usability and conversion * How to improve the performance of your website or online shop * Success measurement: Logfile analysis and user tracking * Search engine marketing (SEM) * Keyword advertising (SEA): Advertising through Google and others * Affiliate marketing: Optimally utilizing marketing partner programs * Online advertising: Advertising formats, banner formats * Landing page * Functional principles and billing models * Search engine optimization (SEO) * Content marketing * Information as a service * Blog, white paper, newsletter * Email marketing: Retaining customers through direct mailing * Social media marketing * Engaging in dialogue with the target audience * Customers as brand ambassadors * Online PR If you combine this training with other courses from our offerings, you can earn an IFM diploma. All information can be found on our website.

Upcoming dates

• 2026-07-29T22:00:00.000Z · 2026-07-30T22:00:00.000Z · Leipzig · Seminar
• 2026-08-02T22:00:00.000Z · 2026-08-03T22:00:00.000Z · Online-Seminar
• 2026-08-05T22:00:00.000Z · 2026-08-06T22:00:00.000Z · München · Seminar
• 2026-08-11T22:00:00.000Z · 2026-08-12T22:00:00.000Z · Düsseldorf · Seminar
• 2026-08-19T22:00:00.000Z · 2026-08-20T22:00:00.000Z · Potsdam · Seminar