Online Marketing

Course overview

Online Marketing consolidates the channels through which companies reach their target audiences online. In this course, you will learn how website, content marketing, search engine optimization, search engine advertising, social media marketing, and email marketing work together as a system. The course covers changes and trends, legal aspects, strategy development, and evaluation of measures. What you will learn Classify changes and trends in online marketing Develop an online marketing strategy and set goals Build the website as a central component and supply it with content marketing Differentiate and connect search engine optimization and search engine advertising Plan social media marketing, email marketing, online advertising, and affiliate marketing Utilize marketing automation and data-driven marketing Use web analytics with Google Analytics for success control The content in context Initially, the focus is on tasks and competencies in online marketing management, legal aspects, and digital brand development. This is followed by the toolbox: Customer Experience Management and Touchpoint Management organize the touchpoints, while the online marketing mix allocates resources to website, content marketing, search engines, social networks, email, and affiliate marketing. Finally, data-driven management with marketing automation and web analytics is implemented using Google Analytics 4, Google Search Console, and Canva. Those who want to learn online marketing will gain an understanding of the entire discipline rather than just individual components: strategy, channels, and success control interconnect, allowing for campaign planning and impact assessment. Perspectives Roles such as Online Marketing Manager, Digital Marketing Consultant, Campaign Manager, Content Manager, or Web Analyst. Areas of responsibility include strategy for digital channels, managing website and content, planning search engine and social media measures, email marketing, and evaluating key figures.

Upcoming dates

• 2026-09-27T22:00:00.000Z · 2026-11-23T23:00:00.000Z · Augsburg, Bayern · Blended Learning
• 2026-09-27T22:00:00.000Z · 2026-11-23T23:00:00.000Z · Bergisch Gladbach · Blended Learning
• 2026-09-27T22:00:00.000Z · 2027-01-18T23:00:00.000Z · Heilbronn, Neckar · Blended Learning
• 2026-09-27T22:00:00.000Z · 2026-11-23T23:00:00.000Z · Eberswalde · Blended Learning
• 2026-09-27T22:00:00.000Z · 2027-01-18T23:00:00.000Z · Augsburg, Bayern · Blended Learning