Online Marketing

Course overview

Online marketing is changing faster than any other marketing discipline. The Online Marketing course combines current trends and legal requirements with strategy development and the entire toolkit. It addresses how websites, SEO, SEA, social media, and email marketing work together as a system. Trends and Strategy Initially, the framework conditions, strategy, and brand development are explored. Changes and trends in online marketing Tasks and competencies in online marketing management Legal aspects Channels and Tools This section focuses on websites, content, SEO, SEA, and social media. Online marketing strategy Customer experience management Touchpoint management Digital brand development as well as online marketing mix and tools Automation and Analysis Finally, the focus is on data-driven marketing and web analysis. The website as a central building block Content marketing Search engine optimization Search engine advertising, social media marketing, email marketing, online advertising, affiliate marketing, marketing automation, data-driven marketing, and web analysis with Google Analytics The course combines strategic planning with the targeted use of individual online marketing tools. This allows campaigns to be designed based on solid foundations and evaluated for their effectiveness. Tools used include Google Analytics 4, Google Search Console, and Canva.

Upcoming dates

• 2026-09-27T22:00:00.000Z · 2026-11-23T23:00:00.000Z · Augsburg, Bayern · Blended Learning
• 2026-09-27T22:00:00.000Z · 2027-01-18T23:00:00.000Z · Heilbronn, Neckar · Blended Learning
• 2026-09-27T22:00:00.000Z · 2026-11-23T23:00:00.000Z · Eberswalde · Blended Learning
• 2026-09-27T22:00:00.000Z · 2027-01-18T23:00:00.000Z · Augsburg, Bayern · Blended Learning
• 2026-09-27T22:00:00.000Z · 2026-11-23T23:00:00.000Z · Recklinghausen, Westfalen · Blended Learning