Online Marketing - Customer Acquisition

Course overview

Those responsible for acquiring new customers in digital marketing often face the question of which measures actually lead to qualified inquiries. Brand building, AI-supported tools, and measurable communication are directly interconnected in customer acquisition. !Course Content !1. Brand as the Starting Point for Customer Communication *Branding and brand promises as the basis for customer acquisition *Developing value arguments for digital customer communication *Brand recognition in repeated customer contact !2. Channels and Messages for New Customer Contacts *Selection of digital channels based on occasion and customer needs *Creation of offer pages and contact paths for new customers *Alignment of messages to different customer situations !3. AI-Supported Tools in Everyday Marketing *Use of AI marketing for text, image, and idea generation *Automated suggestions for customer communication and subject lines *Limits and verification steps when using generative tools !4. Evaluation and Qualification of New Customer Inquiries *Recording and documentation of incoming customer inquiries *Criteria for classifying the needs of acquired prospects *Key figures for assessing customer acquisition !Professional Relevance *Digital customer acquisition is an integral part of marketing work in almost all industries *The relationship between brand presence and inquiry quality can be specifically controlled *AI-supported marketing tools change workflows in sales and marketing

Upcoming dates

• 2026-10-25T23:00:00.000Z · 2027-01-30T23:00:00.000Z · Berlin · Combined Learning
• 2026-10-25T23:00:00.000Z · 2027-05-08T22:00:00.000Z · Berlin · Combined Learning
• 2026-10-25T23:00:00.000Z · 2027-01-30T23:00:00.000Z · Augsburg, Bayern · Combined Learning
• 2026-10-25T23:00:00.000Z · 2027-05-08T22:00:00.000Z · Augsburg, Bayern · Combined Learning
• 2026-10-25T23:00:00.000Z · 2027-01-30T23:00:00.000Z · Bielefeld · Combined Learning