Online Marketing Management

Course overview

Goals of the Training The focus of the Online Marketing Management training is on imparting knowledge and skills in the field of digital marketing. The content includes online marketing strategies and the use of social media platforms for brand presentation. Additionally, techniques for planning and executing digital and mobile campaigns are covered. A practical project for developing a social media campaign rounds off the training and allows for the application of learned concepts in a realistic context. Content of the Training Online Marketing Basics of online marketing Forms and channels of online marketing Online marketing strategy Online media planning The online presence Mobile marketing and m-commerce Online law Online customer retention and service Web analytics Social Media Marketing Basics of social media marketing Social media marketing in the overall marketing mix Social media landscape Social media strategy development Social media in innovation management Operational social media marketing Legal framework of social media Developments in social media marketing Digital and Mobile Campaigns Digital campaign management Campaign planning Mobile marketing Success measurement and campaign optimization Project: Social Media Campaign In this course, participants transfer their knowledge in the area of social media marketing into practice. For this purpose, independent projects are carried out and their (interim) results are documented in a portfolio.

Upcoming dates

• 2026-08-05T22:00:00.000Z · 2026-12-05T23:00:00.000Z · Karlsruhe, Baden · Blended Learning
• 2026-08-05T22:00:00.000Z · 2027-04-05T22:00:00.000Z · Karlsruhe, Baden · Blended Learning
• 2026-08-05T22:00:00.000Z · 2026-12-05T23:00:00.000Z · Duisburg · Blended Learning
• 2026-08-05T22:00:00.000Z · 2027-04-05T22:00:00.000Z · Duisburg · Blended Learning
• 2026-08-05T22:00:00.000Z · 2026-12-05T23:00:00.000Z · Leinfelden-Echterdingen · Blended Learning