Online Marketing Manager

Course overview

This training qualifies participants in the areas of digital marketing, web development, and social media management. The course teaches the creation of professional websites as well as the execution of targeted advertising campaigns across various online channels. A special focus is placed on search engine optimization and the use of AI for efficient content creation. Web Presence and Content Strategy Creation of functional websites using the WordPress system. Design of user interfaces according to modern UX design principles. Development of target group-specific content strategies for digital media. Application of storytelling fundamentals for brand-appropriate language. Optimization of content for better visibility. SEO and Performance Marketing Execution of technical on-page optimizations for search engines. Analysis of keywords to increase reach. Design of click-strong advertisements for Google and Microsoft. Optimization of landing pages to increase conversion rates. Selection and collaboration with partners in affiliate marketing. Social Media and Multimedia Building and maintaining professional social media profiles. Creation of advertising campaigns for Facebook and Instagram. Utilization of LinkedIn for professional B2B marketing. Editing of images for web and social media. Creation and editing of video content for platforms.

Upcoming dates

• 2026-11-01T23:00:00.000Z · 2027-07-18T22:00:00.000Z · Virtuelles Klassenzimmer
• 2026-11-30T23:00:00.000Z · 2027-08-29T22:00:00.000Z · Virtuelles Klassenzimmer