Online Marketing Manager

Course overview

Initially, various Adobe and web applications will provide the tools for designing, publishing, and positioning online content. Subsequently, marketing strategies in the area of content marketing will be addressed, with a particular focus on blogging. The course also covers search engine and website optimization. In the further course of the program, social media management will be examined in more detail - which platforms offer what opportunities for companies? The content will be systematically conveyed and illustrated through practical examples and exercises, and you will learn how artificial intelligence (AI) is utilized in your profession. Image editing and design with Adobe Photoshop and Illustrator Adobe Photoshop CC - Image editing and Artificial Intelligence (Firefly) Adobe Illustrator CC - Vector graphics and Artificial Intelligence (Firefly) Project work Basic knowledge of web design and CMS Basics of web design HTML and CSS with VS Code: Introduction to HTML, basic structure tags for text creation (h1-h6, p, br, span), introduction to CSS, embedding options for CSS specifications (internal, external, inline style), correct syntax structure, HTML containers, introduction to VS Code, additional extensions for VS Code (e.g., Live Server, Emmet Commands, Copilot (AI)), AI usage in combination with VS Code, CSS Flexbox introduction, layouts and alignment with Flexbox, introduction to positioning and responsive design Basics of CMS with WordPress: Introduction, settings, media management, themes and theme editor, templates, introduction to plugins, search engine optimization plugin and use of AI-generated texts Legal requirements and project management: Internet law, GDPR, accessibility, project management Project work basic knowledge of web design and CMS Expert knowledge in content marketing Content and editing in the age of AI Artificial Intelligence in content marketing Basics of content marketing SEO, GEO, and AI visibility Content distribution and email marketing Analysis and success measurement Law Project work content marketing, certification preparation, and certification exam Expert knowledge in SEM marketing Search engine optimization: SEO and SEM basic terms: web-based and vertical search engines, Google Universal Search, Rich Results, Google Knowledge Graph, PageRank, voice search SEO processes: The steps, defining SEO goals, target audience, KPIs, conversions, Google ranking, IDF Website optimization: Meta tags/meta description/meta title, semantic web, robots.txt, Google penalty SEO success control Google Ads: Basics, keywords, campaigns, ads, auction Web analysis: Web analytics, data protection, reach measurement, target audience analysis, Google Analytics, Google Tag Manager, cookies Artificial Intelligence (AI): AI in SEM, AEO, GEO, GAIO Project work SEM marketing, certification preparation, and certification exam Expert knowledge in social media management with AI Social media in companies: corporate communication, oppor…

Upcoming dates

• 2026-10-18T22:00:00.000Z · 2027-03-11T23:00:00.000Z · Aachen · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-03-11T23:00:00.000Z · Augsburg, Bayern · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-03-11T23:00:00.000Z · Berlin · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-03-11T23:00:00.000Z · Bochum · Combined Learning
• 2026-10-18T22:00:00.000Z · 2027-03-11T23:00:00.000Z · Bonn · Combined Learning