Online Marketing Manager

Course overview

This training course for Online Marketing Managers provides knowledge in strategic online marketing, project management, and the application of digital media. The course covers specific channels such as search engine marketing, content marketing, and social media marketing, as well as storytelling techniques and communication skills. Introduction and Strategy in Online Marketing Tasks and competencies of the Online Marketing Manager Legal aspects Strategy development in online marketing Digital brand development Strategic situation analysis and competitive orientation Determinants and typology of buyer behavior Marketing strategies and positioning Brand management Product, price, and communication policy Service marketing and international marketing Project Management and Digital Media Project evaluation and decision-making Project preparation Structure and content of the project assignment Environmental analysis and stakeholder analysis Control and reporting in projects Project completion report and project documentation Basics and peculiarities of digital media management Media and project planning Media management and media ethics Basics of information and media technology Web technology and multimedia technology Basics of media distribution and its media legal aspects Search Engine Marketing and Web Analysis Keywords in relation to the customer journey Basics and execution of keyword analysis On-page and off-page optimization SEO analysis and optimization Creation of search network campaigns and ads Creation of display ads campaigns and ads Google Ads analysis SEA optimization Web analysis Content Marketing and Storytelling Strategies, channels, goals, and target groups in online marketing Customer experience and touchpoint management Types of content and content marketing methods Research techniques, creativity techniques, and idea evaluation Resource planning and control Text production, writing techniques, and text design Audio design, audio formats, and platforms Content distribution and content controlling Definition of terms and subject of storytelling Applications of storytelling Core story and story types Sources of good stories Creativity techniques Building blocks of storytelling Social Media Marketing and Communication Job profile of the Social Media Manager Social networks and communities Social media strategy Goals and target groups of social media marketing Content strategy Community management and crisis management Monitoring and analytics Social media ads Feedback as a communication tool Conducting conversations in a corporate context Preparing and designing presentations Nonverbal communication and its significance Regulating excitement and stage fright Self-motivation

Upcoming dates

• 2026-08-23T22:00:00.000Z · 2027-07-11T22:00:00.000Z · Recklinghausen, Westfalen · Blended Learning
• 2026-08-23T22:00:00.000Z · 2027-07-11T22:00:00.000Z · Heilbronn, Neckar · Blended Learning
• 2026-08-23T22:00:00.000Z · 2027-07-11T22:00:00.000Z · Berlin · Blended Learning
• 2026-08-23T22:00:00.000Z · 2028-05-28T22:00:00.000Z · Heilbronn, Neckar · Blended Learning
• 2026-08-23T22:00:00.000Z · 2028-05-28T22:00:00.000Z · Augsburg, Bayern · Blended Learning