Online Marketing Manager

Course overview

This training describes the role of the Online Marketing Manager in its entirety: from marketing strategy to brand management, website optimization, and the management of digital media. As an Online Marketing Manager, you are responsible for positioning, channels, and success control, and you coordinate with adjacent areas. Conversation management and presentation are part of the job description. What you will learn Describe the tasks and competencies as a Marketing Manager and consider legal aspects Create a strategic situational analysis and determine competitive orientation Typologize buyer behavior and derive marketing strategies for positioning Shape brand management as well as product policy, pricing policy, and communication policy Manage website optimization through on-page and off-page measures Set up and evaluate search network campaigns and display ads in Google Ads Commission, manage, and document projects Conduct conversations, provide feedback, and build a presentation Content in context The first strand focuses on marketing management with strategic situational analysis, competitive orientation, determinants of buyer behavior, positioning, brand management, product policy, pricing policy, and communication policy, as well as service marketing and international marketing. The second strand focuses on digital implementation: keyword analysis along the customer journey, on-page and off-page optimization, website optimization, Google Ads analysis, SEA optimization, and web analysis with Google Analytics 4, Google Search Console, and Sistrix. The third strand connects content and channels through content strategy, types of content, text production, storytelling with core story and story types, as well as social media marketing with community management and social media ads. Additionally, media and project planning, media management, media ethics, and the basics of media distribution are covered. Fields of application Roles such as Online Marketing Manager, Online Marketing Managerin, Marketing Manager with a digital focus, Brand Manager, or Marketing Communication Officer. Areas of responsibility include brand management, campaign and channel management, website optimization, media production planning, and success control through key figures.

Upcoming dates

• 2026-10-18T22:00:00.000Z · 2027-09-05T22:00:00.000Z · Recklinghausen, Westfalen · Blended Learning
• 2026-10-18T22:00:00.000Z · 2027-09-05T22:00:00.000Z · Heilbronn, Neckar · Blended Learning
• 2026-10-18T22:00:00.000Z · 2027-09-05T22:00:00.000Z · Berlin · Blended Learning
• 2026-10-18T22:00:00.000Z · 2028-07-23T22:00:00.000Z · Heilbronn, Neckar · Blended Learning
• 2026-10-18T22:00:00.000Z · 2028-07-23T22:00:00.000Z · Augsburg, Bayern · Blended Learning