Online Marketing Manager

Course overview

This training provides fundamental and application-oriented knowledge in online marketing. The main topics include social media, digital advertising, project management, and strategic brand management. The focus is on the planning, implementation, and analysis of digital campaigns. Job profile of the Social Media Manager and strategies for social and digital media Basics of online marketing and digital marketing strategies, online advertising Project management and leadership as well as decision-making in project management Fundamentals of strategic marketing management as a six-step process - from situation analysis to marketing controlling Introduction to search engine marketing (SEM) and search engine optimization (SEO) Content marketing and media planning to improve customer experience Development of marketing strategies and brand management Use of keywords in SEO optimization and online advertising The training qualifies participants for tasks in online marketing and prepares them for central challenges in digital brand communication. In addition to professional expertise in search engine marketing and social media, competencies in project management and strategic marketing are also imparted.

Upcoming dates

• 2026-10-18T22:00:00.000Z · 2027-09-05T22:00:00.000Z · Recklinghausen, Westfalen · Blended Learning
• 2026-10-18T22:00:00.000Z · 2027-09-05T22:00:00.000Z · Heilbronn, Neckar · Blended Learning
• 2026-10-18T22:00:00.000Z · 2027-09-05T22:00:00.000Z · Augsburg, Bayern · Blended Learning
• 2026-10-18T22:00:00.000Z · 2027-09-05T22:00:00.000Z · Bergisch Gladbach · Blended Learning
• 2026-10-18T22:00:00.000Z · 2027-09-05T22:00:00.000Z · Bochum · Blended Learning